RACER Mobile Introduces New Suite of Mobile Marketing Solutions

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Company announces official launch of the RACER premium SMS platform.

RACER Mobile, a leading provider of mobile marketing solutions, today announced the launch of its RACER platform. RACER, which stands for Register Alert Convert Extend Reward, allows companies to tap into the power of mobile marketing by providing a complete solution for a variety of industries. Marketers wanting to reach on-the-go consumers can use RACER to build and maintain a mobile database capable of delivering premium SMS messages, alerts, ringtones, images, and other mobile data.

RACER revolves around the concept of “mobile clubs,” which are a group of subscribers that are interested in a particular topic or brand, such as a retail store or a favorite band. The process of creating and maintaining these mobile clubs are the following core concepts:

Register – Take both existing database as well as potential new customers and subscriber them to a mobile club via a variety of methods (Web, radio, TV, print).

Alert – Start a mobile dialogue with customers by keeping them informed with short, 1-way messages like event updates, news, directions, etc.

Convert – Monetize subscribers by offering premium 2-way messages that have a per message charge, such as trivia contests, polls or sweepstakes.

Extend – Gain new subscribers via viral marketing efforts like time-sensitive campaigns that are designed to reach groups of people that may or may not be subscribers yet.

Reward – Keep subscribers engaged by offering special discounts, offers and other exclusive content available only to subscribers of the mobile club.

“RACER represents a breakthrough in mobile marketing by offering clients a complete turnkey platform designed to cover all phases of mobile branding and communications,” said Clarence McDowell, president of RACER Mobile. “Combined with our specific vertical solutions, RACER can help companies maximize their mobile marketing efforts as well as provide new sources of revenue. We’re very excited about RACER and look forward to working with our clients in this fast-changing medium that is just beginning to be tapped into in the North American marketplace.”

Simplifies Complex Process of Premium SMS

Instead of having to pay high monthly costs to establish and maintain their own premium SMS short code, companies can use the RACER (72237) short code instead. Combined with the Team RACER professional service staff, companies can have a complete, customized mobile marketing campaign running within a fraction of the normal time required. These premium SMS packages are part of RACER Mobile’s strategic alliance with Mobile Media, a leading mobile messaging aggregator.

RACER also offers two ways of gaining revenue via premium services:

  • Monthly subscription fee that is either charged directly to the user’s cell phone bill each month or via a debit/credit card upon sign up of the service.
  • Charge per message, “pay as you go” method that allows subscribers to choose whether or not they want to receive the premium messages, which are in turn directly billed to their mobile carrier account.

Initial Client List

RACER Mobile clients who have already benefited from the use of RACER services include Sony Playstation, University of California at Berkeley, Uptown Movie Network, and McDonalds to name a few.

RACER Mobile clients pay a monthly subscription fee as well as any custom development costs. To get a quote of a particular RACER solution or for more information, go to http://www.racermobile.com.    

About RACER Mobile

RACER Mobile is a leading provider of premium text messaging for businesses wanting to maximize their wireless marketing campaigns. RACER, which stands for Register Alert Convert Extend Reward, revolves around the concept of “Mobile Clubs,” allowing companies to have a complete mobile marketing strategy with minimal investment, in both time and resources. Racer includes specific vertical solutions for a variety of industries from entertainment to sports to hotel/leisure. Team RACER has over 30 combined years of mobile marketing experience and is dedicated to helping clients achieve their wireless marketing goals.

RACER Mobile is privately held and is based in Los Angeles, California.

For press inquiries contact:

Clarence McDowell


RACER Mobile



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