Kathleen McBride of The Phelon Group - ON24 Webcast: "Getting Client Case Studies: The Ins and Outs of Persuading Clients to Become Evangelists" Tuesday, January 24

Sunnyvale, Calif., (PRWEB) January 18, 2006

Today The Phelon Group announced that Kathleen McBride will present a live webcast through ON24 titled: “Getting Your Clients to Agree to Case Studies: The Ins and Outs of Persuading Clients to Become Evangelists” at http://www.ON24.com, on Tuesday, 1/24/2006 at 2:00 p.m. Eastern and 11:00 a.m. Pacific time.

Because your customer is the solution, key features of effective customer reference management will be covered. McBride’s presentation will provide information on creating win-win customer relationships, specific customer reference strategies and the best ways to get clients to agree to participate in case studies, including:

•     Whether you should offer incentives for client participation
•     What types of reference vehicles are easier to obtain client approval for
•     How to accelerate the Time-To-Case Study

Register for the event at:

http://event.on24.com/eventRegistration/EventLobbyServlet?target=lobby.jsp&eventid=18705&sessionid=1&partnerref=mktgprofs&key=B0D112182AA9E97DD17E75976320250F&eventuserid=5334324

About The Phelon Group

The Phelon Group is a strategic consultancy focused on the development, maintenance and extension of mutually beneficial customer relationship programs and initiatives. Its work helps companies better understand and monetize customer relationships, resulting in increased revenue streams and faster sales cycles, high-impact marketing and positive word-of-mouth, and a competitive edge in the marketplace. The Phelon Group conducts engagements for leading enterprise solution providers such as Adobe, Amdocs, EDS, EMC Corporation, Hewlett-Packard and NetApp. View The Phelon Group Web site at http://www.phelongroup.com.

For more information, press only:

Marsha Keeffer, MKeeffer Consulting, LLC, (831) 475-9539.

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