A scalable room planner [Icovia] was added six months ago and is paying huge dividends in increasing the percentage of shoppers who are converted into purchasers.
Londonderry, NH (PRWEB) January 18, 2006
Icovia, the #1 online space planner that is launched by more than 10,000 consumers daily, makes their space planning software even more robust and user friendly with the just released upgrade to Icovia Business Edition Version 3. The new version, which includes many new features and improvements, is free to all existing Business Edition users and will be automatically rolled out to clients in mid-January.
“Icovia is the leader in online space planning due to ease-of-use for customers on the front-end as well as the powerful sales and marketing intelligence on the back end. Icovia has become the Planning Tool of preference for over 80 leading companies such as FurnitureFind, Storehouse, Nautilus and La-Z-Boy,” says Steve Street, President of Hookumu, the company behind Icovia. Street adds, “Icovia increases the velocity of the sale by answering a key question consumers ask when buying furniture…’will it fit in my home?’ The new version will make it even easier to help answer that question”
Icovia Business Edition users will find the updated space planning software more feature-rich and user-friendly with an improved user interface and new options like print to scale and UNDO, performance enhancements and the addition of many new icons. Best of all, the application is easy to use, without software to install or time-consuming downloads. This ease of use and robust functionality is providing huge returns to Icovia users.
In a December interview with Furniture Today, Icovia customer Ken Kwit, President of FurnitureFind, said, "A scalable room planner [Icovia] was added six months ago and is paying huge dividends in increasing the percentage of shoppers who are converted into purchasers.”
“It's bumped up our conversion rate quite a bit. It's also given us a gold mine of information on what people are adding to their rooms and other marketing information that has made us smarter retailers. Sales, of course, are up dramatically as well," Kwit said.
For Business Edition clients like FurnitureFind, Icovia offers much more than a space planning solution. In order to save or print room plans, customers enter contact information which is fed into a customer preference database. Using Icovia reporting tools, users pull detailed reports including customer profiles and room preferences as well as what furniture has been viewed. This makes Icovia an invaluable sales and marketing tool, as well.
Icovia solutions are used by many different types of retailers and manufacturers including furniture, game rooms, gym equipment, and outdoor furniture. Custom Icovia solutions can even be created for specialized design needs.
Hookumu Incorporated is a software development company behind the Icovia® space planning product line. The privately held firm builds branded online applications and has grown Icovia (http://www.icovia.com) from its first deployment at Bose.com, into a line of products and custom solutions for a variety of industries. Hookumu is headquartered in Londonderry, NH, and can be found at http://www.hookumu.com.