Staffed Event Helps Dealership Cash in on Over a Million Dollars Using New Automotive Marketing Company Sales360

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In addition to its normal revenue, a Washington State dealer cashed in over 2 million dollars in 2005. Two Million Dollars in additional dollars, all generated from a few staffed events in 2005. “We were lucky to find Sales360,” said the dealer principle. “It’s amazing the results they produce. I can only imagine what our final numbers would have been if we’d started using them before July.”

In addition to its normal revenue, a Washington dealer cashed in over 2 million dollars in 2005. Two Million Dollars in additional dollars, all generated from a few staffed events in 2005. “We were lucky to find Sales360,” said the dealer principle. “It’s amazing the results they produce. I can only imagine what our final numbers would have been if we’d started using them before July.”

Sales360(http://www.sales360.net), the number one staffed event company in the world, increased the bottom-line of more than ten dealers by one million dollars or more. “We’ve been in the automotive business for years and we base our success off of the dealers we represent.

We’ve expanded our product line in order to provide options outside of staffed events to give every dealer an opportunity to be a million dollar dealer in 2006.”

To backup the owner’s statement, Sales360 is launching the “Million Dollar Guarantee” (http://www.themilliondollarguarantee.com) to kick-off the year. One Million Guaranteed! Sales360 understands the business, and knows there are 3 simple reasons dealers are successful.

1.) Traffic: In order to sell cars, you need people in your showroom. This means every marketing penny needs to be spent wisely. There is no “one best way to market” and understanding a dealer and his market is crucial. “Our proprietary software just scratches the surface with number of hours we put in understanding and researching the markets. Communication with dealers is key.” Delivering big traffic numbers isn’t done by luck, driving traffic is a science.

2.) Selling: If you have a million people on your showroom and no salesmen, you have no sales. Salesmen need to be properly trained on the basic principles of “penciling a deal” insuring the customer and dealer walk away every transaction satisfied. It’s important that not only does the dealership make money on every deal, but the customer must leave happy, knowing they were treated with honesty and respect.

3.) Customer Service: Three things happen when a customer leaves the dealership and only one works in the dealerships favor. Every deal needs to be treated like it is contingent on four more sales.

Good dealerships understand this principle. Great dealerships execute this principle.

Submited by: Boalt Advertising (http://www.boalt.com) on January 17, 2006

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Mike Paine
Sales360
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