Oneupweb Releases White Paper on Effective Search Engine Optimization & Marketing Campaign Launches

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Oneupweb, the trusted leader in search engine optimization and marketing, released a white paper today that helps marketing professionals understand the benefits, actions, and principles required to launch an effective search engine optimization and marketing campaign. The free white paper correlates the benefits of search marketing to the Five P’s of marketing (product, place, price, position in the marketplace and promotion), a review of what actions may be appropriate responses to marketing analytics inquiries, and provides a step by step review of the process of engaging a search marketing partner. The paper, “How to launch an Effective Search Engine Optimization and Marketing Campaign: A Guide For Marketers,” is available free at Oneupweb.com.

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Not only do these demanding professionals want to know how to get the best return from a search marketing campaign, they are looking to integrate search marketing into their overall mix.

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Oneupweb, the trusted leader in search engine optimization and marketing, released a white paper today that helps marketing professionals understand the benefits, actions, and principles required to launch an effective search engine optimization and marketing campaign. The free white paper correlates the benefits of search marketing to the Five P’s of marketing (product, place, price, position in the marketplace and promotion), a review of what actions may be appropriate responses to marketing analytics inquiries, and provides a step by step review of the process of engaging a search marketing partner. The paper, “How to launch an Effective Search Engine Optimization and Marketing Campaign: A Guide For Marketers,” is available free at Oneupweb.com.

The insights from “How to launch an Effective Search Engine Optimization and Marketing Campaign: A Guide For Marketers” are a compilation of several Oneupweb resources that clients and prospects have found valuable.

“For many senior level marketing professionals, search engine optimization and marketing has been the responsibility of the IT department,” says Oneupweb CEO Lisa Wehr. “Not only do these demanding professionals want to know how to get the best return from a search marketing campaign, they are looking to integrate search marketing into their overall mix.”

Oneupweb’s white paper maps out the processes for them and lays the ground work for more strategic discussions. After reviewing this paper, a natural next step is to consult with a search engine marketing firm and review specific marketing challenges.

Oneupweb’s library contains many resources on search engine optimization and marketing including introductory white papers like:

Target Google's Top Ten to Sell Online

Oneupweb's broad study demonstrates a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.

Search Engine Sales Synergy—How to Integrate Natural & Pay-Per-Click Campaigns

Learn how to get your natural search engine optimization and your pay-per-click advertising working together. And, how to integrate search marketing strategies with traditional tactics.

SEO Survival Guide

Our SEO Survival Guide is chockfull of useful information, from acronyms and common expressions to industry-leading services. It also contains essential advice on how to choose the best SEO / SEM firm for your unique business needs.

Additionally, Oneupweb offers insight on more advanced search engine marketing strategies in papers like:

Mobile Search & Its Implications on Search Engine Marketing

As mobile users increasingly use search engines, Oneupweb describes the issues and challenges marketers will face in capitalizing on this growing, changing and mobile market.

Are Your Pay-per-click Campaigns Ready for the Holidays?

(webinar) Oneupweb asks 10 strategic questions to help marketers use best practices for paid search campaigns, whether they are in the holiday rush now or preparing for the next busy season.

How Keyword Length Affects Conversion Rates

In January 2005, Oneupweb conducted a study to determine if the number of keywords in a search query was related to conversion rates. Our hypothesis was that the longer the keyword string, the higher the conversion rate.

About Oneupweb

Oneupweb has been the trusted leader in search engine optimization (SEO) and marketing (SEM) since 1996. The only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award, Oneupweb specializes in tailoring custom strategies that include natural search engine optimization, paid search marketing, search engine user behavior, PR optimization and marketing analytics designed to deliver superior return on investment. Oneupweb publishes the industry-leading search engine marketing newsletter OneUpNews and blog StraightUpSearch, providing readers with strategic SEO / SEM insight. Oneupweb’s clients include Unisys, Maritz, TransUnion, LasikPlus, Schwan’s, Silkflowers.com and BuyCostumes.com, among many others. Named to BtoB Magazine’s Who’s Who List in 2004 & 2005 and recognized as a Leader & Innovator by Lawrence Technological University, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.

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Rachel North
ONEUPWEB
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