To Stay Youthful, Boomers Need Healthy, Attractive Feet

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"Baby boomers" -- those 76 million Americans born between 1946 and 1964 -- are searching from head to toe for ways to combat signs of aging. While cosmetic procedures are at an all time high, feet are often neglected, even in a comprehensive anti-aging regimen.

"Baby boomers" -- those 76 million Americans born between 1946 and 1964 -- are searching from head to toe for ways to combat signs of aging. While cosmetic procedures are at an all time high, feet are often neglected, even in a comprehensive anti-aging regimen.

According to the American Podiatric Medical Association (APMA), "Whether due to neglect or abuse, the normal wear and tear of the years causes changes in feet." These changes include spreading, loss of the fatty pads that cushion the bottom of the feet, dry skin and thick, brittle toenails.

Without regular exercise and attention to diet, people also tend to gain weight as they grow older, placing additional stress on feet. Many boomers have found their resolve to exercise derailed by foot discomfort, or by being too embarrassed by the way their feet look to participate in exercises requiring bare feet, such as yoga and swimming.

Podiatrists recommend that better foot care be incorporated into boomer anti-aging regimens. Below are a few of their suggestions.

· Select properly fitted shoes.
· The best exercise for keeping fit is walking.
· Bathe feet daily in lukewarm water.
· Avoid socks or stockings that are too tight.
· Inspect feet every day.
· Never cut corns or calluses with a razor, pocket-knife or other sharp instrument.
· Cut or file toenails straight across.

As with other parts of the body, feet can be strengthened through exercise. Using a towel:
· Place a towel on the floor, and sit down in a chair in front of it with both feet resting flat on the towel at one end.
· Grip the towel with the toes of one foot (keep your heel on the floor and use your other foot to anchor the towel). Curl your toes to pull the towel toward you.
· Repeat with the other foot.

In addition to the discomfort of minor foot ailments, many boomers discover their feet simply don't look that great anymore. C. J. Buck, CEO of Xenna Corporation, says, "Regardless of age, most people want to look attractive. Yellow, discolored toenails are unattractive and most people are too embarrassed to expose them in public. This is true of cracked, dry heels, as well."

Xenna's NonyX® Nail Gel was developed to solve this problem of unsightly nails. NonyX Gel is a topical, easy-to-use gel that breaks down and removes keratin debris - the discolored, yellow or thick granular buildup under nails which is the actual source of nail discoloration. It softens keratin debris using natural ethanoic acid, and permits it to be scraped out from under the nail, beginning after about four weeks. Once keratin debris is removed, NonyX Gel keeps nails looking clear and attractive with regular use.

Podiatrists, spa owners and salons also recommend the natural enzymes found in Xenna's CalleX® Dry Heel Ointment to exfoliate and thin thick, flaky skin on feet and to moisturize and smooth dry, cracked heels. Acid-free and diabetic-friendly, CalleX moisturizes dry, rough or flaky skin, and exfoliates and thins thickened areas, while leaving normal skin unaffected.

All Xenna products are unconditionally money-back guaranteed. NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, Longs, Eckerd, Brooks, Duane Reade and most Medicine Shoppe drugstores. You'll also find it at HEB and Brookshire grocery stores, through podiatric physicians, independent pharmacies and online at http://www.drugstore.com, http://www.FootSmart.com and http://www.xenna.com.

CalleX Dry Heel Ointment is now available in the footcare section at Longs and most Medicine Shoppe pharmacies. It will also be on Walgreen's shelves by the end of January. CalleX can also be purchased from podiatric physicians and online at http://www.drugstore.com and http://www.xenna.com.
To view before and after photos, click on http://www.xenna.com.

Xenna Corporation is a privately-held company which develops and distributes natural personal care products for skin, hair and nails.

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C. J. Buck
Xenna Corporation
800-363-6003
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