The Pixel Farm and Cooke Optics Announce Collaboration

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The Pixel Farm - a company focused on innovation in the field of high-end digital post-production, and Cooke Optics – a premier manufacturer of precision lenses for the motion picture industry, are pleased to jointly announce a collaboration that will yield enhanced post-production speed and accuracy.

The Pixel Farm - a company focused on innovation in the field of high-end digital post-production, and Cooke Optics Ltd – a premier manufacturer of precision lenses for the motion picture industry, are pleased to jointly announce a collaboration in which the The Pixel Farm will develop its renowned PFTrack software to work in conjunction with in-camera data, acquired via Cooke’s revolutionary /i Technology. This new technology will enable motion picture post-production professionals to save numerous hours –and significant amounts of money – in post-production. The Pixel Farm and Cooke are working together to develop tools that are designed to be used throughout the entire production process and thus help the production community to further enhance its post-production capabilities. This unique collaboration will also enable users of The Pixel Farm’s applications to further benefit from vital data such as this.

Michael Lancaster, Product Director, The Pixel Farm says, “As a developer of products for the post market we view it as our responsibility to try to alleviate the issues that teams face in the management of data within the entire production process. And Cooke has developed a product that can greatly help this process. Having accurate lens parameters for each frame of action makes some aspects of post production considerably easier as the operator is no longer dependent on the production team to pass forward that information – a process that can fall prey to human error. In essence, they should be able to easily work on many, many more shots of far greater complexity without the guess work.”

Added Les Zellan, Chairman of Cooke Optics, “Cooke developed our revolutionary /i Technology in response to the production community’s need to streamline the production process and to better and more accurately interface with their post-production colleagues to achieve cost and labour savings, while ensuring enhanced quality control and greater creative freedom. Working with Pixel Farm will allow our /i Technology to better achieve this potential.”

The Cooke S4/i system will work via a /i data link that will seamlessly and effortlessly record all camera and lens settings, including focal length, on a per-frame basis, all synced to time code. The information is recorded as meta data during filming and given to the facility, guaranteeing that the relevant lens data will be available and ensuring even more accurate calibration of shots in post. Initially, this will be available in PFTrack with plans to include the system in other PF products at a later date.

About The Pixel Farm

The Pixel Farm was formed in 2002 to provide innovative solutions for digital compositing. Based in the UK, with a very strong focus on research and development, The Pixel Farm works with customers on key projects to ensure PF products match the needs of the production environment. By utilising its industry experience and working with some of the best researchers and developers in the world, The Pixel Farm ensures it is always one step ahead of the competition. The Pixel Farm looks to integrate best of breed technologies into a focused collaborative environment. For more information on The Pixel Farm and its products contact: info@thepixelfarm.co.uk

About Cooke Optics Ltd.

Cooke is a storied name in both cinemagraphic and the ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world's most respected cinematographers in Hollywood. Cooke S4 Prime lenses, acclaimed for their unique mechanical design and extraordinary photographic qualities, have been used to shoot several of the most legendary and visually beautiful motion pictures of all time, both in Hollywood and internationally. Recent box office releases shot with Cooke lenses include Brokeback Mountain, Casanova, Munich, Jarhead, The Wedding Crashers, Mr. & Mrs. Smith, Ray, and Harry Potter and the Goblet of Fire. For additional information, please visit http://www.cookeoptics.com.

For Press Information Please Contact:

The Pixel Farm

Louise Gray-Murray, Bubble & Squeak

+44 (0) 20 7636 0781

Cooke Optics:

Kyle Kappmeier, R&J Public Relations

+1 908-722-5757

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