Sprokkit Launches New Il Fornaio Restaurant Website

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In partnership with Il Fornaio (America) Corporation, the owner and operator of 23 premium authentic Italian restaurants, Sprokkit launches the completely redesigned Il Fornaio website at http://www.ilfornaio.com. The complex, 300+ page Il Fornaio website is managed and delivered through Sprokit's custom site management, e-commerce and management reporting software.

In partnership with Il Fornaio (America) Corporation, the owner and operator of 23 premium authentic Italian restaurants, Sprokkit launches the completely redesigned Il Fornaio website at http://www.ilfornaio.com. The highly functional, informative website provides detailed information for each of Il Fornaio's restaurant locations, bakeries/wholesale bakery operation, banquets, weddings and catering services.

Michael Mindel, Vice President of Il Fornaio, says, "Sprokkit did a great job in pulling our new site together - we are very pleased with their effort, follow-up and customer service."

The complex, 300+ page Il Fornaio website is managed and delivered through a custom site management system powered by Sprokkit software. It offers a wealth of information for restaurant patrons, event planners, retailers and job seekers through an easy to navigate structure. The site manager empowers Il Fornaio's corporate office to easily update key website content and generate flexible website activity reports 24/7. The integrated database structure also enables website visitors to search the large site and receive structured results.

Sprokkit's customizable e-commerce software powers the online store, featuring Il Fornaioi's popular gift cards and branded products. The store, which has a persistent shopping cart, integrated database and order management, had a record-breaking holiday season for Il Fornaio. Sprokkit's Management Reporting tools provide powerful analytics for measuring the performance of every aspect of the website.

Sprokkit CEO Dr. Morgan J. Arnold states, "The beautifully designed, highly functional Il Fornaio website is a testament to Sprokkit's web technology services. We've taken a site with hundreds of pages of content and structured it in a way that makes updates, site reporting and search manageable. And the streamlined shopping cart offers an inviting, positive experience for visitors of all experience levels."

About Sprokkit

Based in downtown Los Angeles, Sprokkit provides comprehensive design, technology and marketing services for businesses across the nation. Design and marketing services include market research, brand identity, print design, website design, motion video, database development and marketing, and Internet marketing. Sprokkit offers advanced web-based technology services for custom web system development, shopping carts and e-commerce, and product suites geared to the restaurant, print and real estate industries.

About Il Fornaio

Il Fornaio (America) Corporation owns and operates 23 full-service restaurants serving creatively prepared, premium-quality Italian cuisine based on authentic regional Italian recipes. The company also operates three "Panificios" (wholesale bakeries) that produce fresh, handmade breads, pastries, and other baked goods for sale in Il Fornaio locations, as well as in high-quality grocery stores, coffee retailers, hotels, and other fine restaurants. In conjunction with the restaurant and bakeries, Il Fornaio also operates catering facilities at such prestigious locations as The Hotel St. Claire, The Garden Court Hotel in Palo Alto, and the landmark Alta Mira in Sausalito.

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Morgan J. Arnold
SPROKKIT
213-626-2076
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