Samsung Camera Enters DSLR Market with Launch of GX-1S

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Samsung Camera has entered the DSLR market with the Samsung GX-1S, a six megapixel model featuring world renowned Schneider optics and a high-resolution 2.5-inch LCD. The interchangeable lens DSLR was developed jointly with partner Pentax Corporation.

Samsung Camera has entered the DSLR market with the Samsung GX-1S, a six megapixel model featuring world renowned Schneider optics and a high-resolution 2.5-inch LCD. The interchangeable lens DSLR was developed jointly with partner Pentax Corporation.

“Through this partnership, and the GX-1S introduction, we have an opportunity to make an immediate impact in the DSLR space and dramatically expand the range of options available to consumers under the Samsung Brand,” says Ken Gerb, Senior Vice President of Sales and Marketing at Samsung Camera. “The GX-1S includes features that the consumer has demanded in the competitive digital camera market including a large, 2.5-inch LCD and the ability to interchangeably use Schneider and Pentax lenses for superb image clarity.”

For outstanding image quality, the GX-1S features high-precision, 16 segment multi-pattern metering to assure accurate light measurement in addition to center-weighted metering and spot metering for more advanced applications. To provide accurate focusing on a variety of subjects the GX 1S incorporates a sophisticated 11-point AF sensor and a choice of AF single or AF-continuous for a wide variety of options. For further image control, users can chose from several White Balance settings and a variety of automatic shooting modes such as Portrait, Landscape, Moving Object, Macro and more.

Developed specifically for use with the Samsung GX-1S is the Schneider D-XENON 18mm~55mm lens. World renowned Schnieder optics have long been a defining feature of Samsung’s high-end digital still camera models, and the GX-1S is no exception. The GX-1S will be available as a body only, or bundled with the D-XENON lens as a kit. For added convenience the GX-1S can be used with many Pentax DSLR lens and KAF2 and KAF mount lenses. Pricing and availability information will be provided at a later date.

The Samsung GX-1S includes a high-speed consecutive shooting mode of up to 2.8 frames per second up to eight frames in JPEG shooting and up to five frames per second when shooting in Raw Mode, allowing the user to capture a series of the subject’s action or movement.

Designed to enable easy viewing of images in all lighting conditions, the GX 1S features a large, 2.5-inch LCD monitor and a bright, high-magnification pentaprism viewfinder offering a 95-percent field view and .95-times magnification.

An ideal solution for picture-taking on-the-go, the Samsung GX-1S has a compact design measuring 4.9 x 3.6 x 2.6-inches and weighs 17.8-ounces*

The user-friendly model takes full advantage of the large LCD monitor with a convenient and informative in-camera guidance system that provides a detailed explanation of shooting, flash modes and White Balance settings.

The Samsung GX-1S can be powered by four AA-size Lithium, Ni-MH or CR-V3 batteries.

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name. CCTV monitors and lenses, motorized zoom lenses, binoculars, observation and security systems, and video presenters are other products in the family of photographic and optical equipment.

For more information please visit the Samsung Camera website at http://www.SamsungCameraUSA.com

Technical specifications subject to change prior to product launch

*Without memory card or battery

Media Contacts

Kristine McVicar or

Jason Ledder

R&J Public Relations, LLC

908-722-5757

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