Great Neck, NY (PRWEB) January 23, 2006 –-
“Presentations That Change Minds”, a new book by author Josh Gordon, lays out 14 approaches to dramatically increase your persuasive power. Included in the book is a review of how Bob Lipp, President of Better Business Presentations (BBP) http://www.betterbusinesspresentations.com helped “legitimize” the sport of body building in the late 1970s, and how today he is helping technology companies build their sales by focusing their message on a proven-results strategy.
“Bob Lipp, CEO of Better Business Presentations, helped a small software company achieve a huge win by coming up with a new set of facts for their presentation. Lipp found their current presentations primarily focused on their products and features. But in this software niche, everyone was making feature claims. Looking further, Lipp advocated using facts about the company’s blue chip customers and partnership lists. The result of this shift was immediate and unexpected. Sales rose dramatically and one of the largest software companies in the world made an offer to buy the entire organization.” Excerpted from “Presentations That Change Minds.”
In addition to presentation coaching and media training, BBP’s website offers a wide range of free tips, tools and links to enhance presentation skills. The company recognizes that how you present to a single sales prospect or an audience of employees can sometimes make the difference between more or less income and productivity. They also understand that presenting can be a nerve-wracking, daunting task.
But help is on the way. Whether you are a businessperson, teacher, or a member of a community organization, you can take steps to improve your presentations skills by visiting http://www.betterbusinesspresentations.com. There, you’ll find free tools to improve your presentation skills including links to other sites with valuable “how to” information.
Bob Lipp has long recognized the importance of effective business communications and the need to organize for, adapt to, and dialogue with an audience. His ROAD (Remember to Organize, Adapt and Dialogue) platform recognizes that communicating is all about what the audience hears. With that in mind effective speakers need to gain the audience’s attention and clearly present themselves, in order to increase message retention.
In addition to his work coaching sales presenters, he has taught Public Speaking at The Ohio State University, where he also consulted on oral presentation at Proctor & Gamble. “Everyone claims to communicate, but for most businesspeople that means talking on a cell phone or emailing,” says Lipp. “That may be OK for following up or checking in, but there’s a big difference between making an effective sales presentation that can win a new account and simply leaving a message.”
To purchase “Presentations That Change Minds” by Josh Gordon, visit http://search.barnesandnoble.com/booksearch/isbnInquiry.asp?userid=vb0nU3vC6V&isbn=0071461094&itm=2
About Better Business Presentations
Better Business Presentations (http://www.betterbusinesspresentations.com), offers one-on-one and group coaching to support effective business communications. The web site provides free information and a portal into other non-affiliated sites which are also deemed to offer valuable information to the business presenter. The company is a division of Marcomm Group (http://www.marcommgroup.com) an integrated marketing, advertising, and public relations agency.
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