Smartphones Brings Urbaniacs to Mobile Phones

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The Internet’s funkiest superheroes go mobile.

Smartphones Technologies announced a mobile content licensing agreement with Urbaniacs to distribute the hot new brand to cell phones. Under the agreement, Smartphones will create, format and distribute worldwide a variety of wallpapers, voice ringtones, ringback tones, animations, video clips and text messaging campaigns for mobile phones based on Urbaniacs popular Internet content.

From the World Wide Web to the mobile arena, Urbaniacs (pronounced Ur-BAY-nee-acks), is a group of funky heroes that fans create by combining different body parts together to form their own Urbaniac. Urbaniacs is a virtual world of entertainment and adventure that is rapidly becoming the new destination of choice for the imaginative Internet explorer.

The passport to this virtual universe is simply the creation of your own unique “Urbaniac.” An Urbaniac is an online alter ego with customizable characteristics, including Hero, Vigilante, Nomad, Beatnik, and Villain. Each Urbaniac has varying levels of special characteristics including Strength, Defense, Health, Might, and perhaps most important, Mojo. There are literally thousands of combinations available.

“We’re delighted to be working with Smartphones,” said Barry Collier, site founder     "Smartphones gives us international distribution with a single point of contact, letting us offer exclusive mobile content in one of today's biggest mediums.”

What makes Urbaniacs so instantly and wildly popular? To start, the site is completely free. Each unique Urbaniac is carefully crafted by its “owner,” and the designs are refreshingly cool, urban, and distinct. While the colors and styles are immediately attractive to younger audiences, the subtle character traits, more sophisticated designs, clever games, and quirky adventures appeal to teens and even the adults who play. Urbaniacs characters grow and learn with each new adventure. They need to be “trained” for better performance, offering a wide range of humorous and entertaining interactions for players of all ages. On the mobile front, they will be just as fun. The masterminds behind Urbaniacs have created a truly unique Internet playground. They’ve identified the best elements of previously successful Internet and entertainment properties, such as The Incredibles, NeoPets, and Pokemon, and crafted those elements into a totally new online experience. And they’ve kept the site completely COPPA compliant, making it a safe and desirable destination for the entire family.

“Urbaniacs is a hot new brand from cutting edge creators with seasoned credentials as developers at NeoPets and other successful online ventures,” said Mike Merrill, Chairman and CEO of Smartphones. “We’ll have fun introducing these superheroes to mobile phones.”

About Smartphones

Smartphones Technologies ( is a mobile content publisher specializing in celebrity, entertainment and sports content. In addition to working with major motion picture studios, music companies and consumer brands, Smartphones recently announced mobile content agreements with leading colleges and universities covering all their college sports. The Smartphones content library is currently available through more than thirty carriers and content providers worldwide. Smartphones is based in Jacksonville, FL and is privately held.

About Urbaniacs

Urbaniacs is a rapidly expanding online community where you create and customize your own funky urban hero. There are thousands of possible combinations! As Urbaniacs makes the jump to mobile content they bring their same funky style and customization with them. Looking for something new online or on your phone? Go on…get your URB ON.

Urbaniacs Contact:

Deb Pierson

Director of Marketing

(818) 840-0580

Smartphones Contact:

Kathy Yonge

Director of Marketing

Smartphones Technologies

(904) 296-3070 x27


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