Online Retailer Provides New Alternatives For Consumers
Austin-based web boutique ShopCulture is aiming to provide consumers with innovative products from lesser-known businesses. The goal is to give their customers an alternative to mass-market goods and to provide an outlet for independent designers.
Austin, TX (PRWEB) January 21, 2006 -- Many people love to root for the underdog, but what's surprising is that this mentality isn't all that common when it comes to shopping habits. Often fueled by a need for convenience, consumers tend to buy their goods primarily from large manufacturers through retail shopping centers and Web store giants.
This typically leaves independent designers and producers of handmade goods, once the backbone of our economy, out of the loop, so to speak. It is becoming increasingly difficult for these artisans to find an outlet for their wares that puts their products in front of consumers everywhere.
One online retailer in particular, Austin, TX-based ShopCulture, is striving to change this. With Austin becoming a veritable mecca for independent artists of all kinds, as proven by their famous South by Southwest music and film festival each year and a disproportionately high number of legendary crafters in the area, ShopCulture is certainly the next logical step in this trend.
Founded in early 2005 by Jessica Trotter, ShopCulture has quickly developed a large following of devoted customers. This is no surprise given their broad assortment of unique, handcrafted goods that appeal to a wide demographic and provide a fun alternative to mass-produced merchandise, all while maintaining the convenience that consumers need to accommodate increasingly busy lifestyles.
Some of the latest additions to their product assortment truly reflect just how diverse their selection is. For the girl-on-the-go, they have handmade wristlets and coin purses from Seattle-based 'Sugabeats Creations.' These unique accessories come from designer Amy Wyland, and are crafted from durable vinyl with boldly-colored accents.
Other products that have been popular among women include ShopCulture's natural bath products from Boulder Bath and Body, beautiful beaded jewelry created by Jen Wallace of Tilting Swiftly, and silkscreened tops by darkeyes clothing. These items are not widely available elsewhere, showing the
strength of ShopCulture's ability to bring consumers new products that they have probably never seen before.
ShopCulture is also currently featuring several unique items for the home. They have recently added some beautiful, hand painted glassware from Dallas-based artist Mikki Mallow, as well as fun, feminine, hand painted mouse pads from Washington artist, Shano Mulhall. In addition to mouse pads, Shano Studio also produces hand painted tote bags that are available through ShopCulture as well. These home decor finds are certainly not your run-of-the-mill items, and are great gift ideas as well as a beautiful addition to any decorating project.
Throughout 2006, ShopCulture plans to further expand their assortment of product offerings, and hopes to begin influencing the way that consumers choose the products they buy. Their goal of raising awareness about smaller, independent artists is well underway, and they are aimed at continuing the trend that they've started by constantly updating their catalog with the latest unique and innovative products on the market. Among the sea of online stores and boutiques, ShopCulture is definitely one to watch for 2006.
About ShopCulture:
ShopCulture is an online boutique based in Austin, TX. Their founder, Jessica Trotter, began the company in 2005 as a way to provide independent manufacturers of handmade goods with a convenient outlet for their products. The concept was born from the need for artists and crafters to have a way to
stay competitive in the current retail market.
Contact:
Jessica Trotter, Owner
ShopCulture
1-877-908-5100
http://www.shopculture.com
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