C.A. Short Assembles New Marketing Taskforce to Focus on Healthcare Industry

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C.A. Short has formed a new marketing taskforce to develop an employee recognition program exclusively for the healthcare industry. The new program, the Preferred Recognition Program (PRP), will offer unique benefits like plateau pricing, a more diverse range of gifts and a dedicated customer service professional.

C.A. Short Company, a leading provider of employee recognition solutions, today announced the formation of a new marketing taskforce with the sole responsibility of developing, designing and marketing an employee recognition program exclusively for the healthcare industry.

“Healthcare is an extremely diverse yet employee conscious industry that appreciates and recognizes people for their hard work and commitment. This is the perfect client demographic for C.A. Short since research proves overwhelmingly that 3 out of 4 companies that rate its employee appreciation and loyalty rates as ‘High’ choose C.A. Short as their recognition provider,” said C.A. Short Company President, Chuck Davis.

The new exclusive healthcare recognition program, the Preferred Recognition Program (PRP), will be specifically designed to celebrate diversity by including a choice of presentation box or folder, gift brochure, personalized certificate and custom award in any of 24 different combinations.

Some of the additional unique benefits the healthcare industry can expect to see with the new Preferred Recognition Program (PRP) are plateau pricing, a more diverse range of gifts and a dedicated dependable customer service professional.

The plateau-pricing model C.A. Short is offering is ideal for industries like healthcare that have a fixed budget for their Service Award Program. The total cost is set at the start of the program based on each organization’s specified budget and never exceeds or wavers from that set price.

“The plateau pricing model is unique to C.A. Short, designed by our customers and offering numerous advantages for our customer’s program and budget, said Davis. Other recognition providers have a tendency to build their programs on the old average pricing paradigm, which is misleading, and in many cases, unethical. Organizations are tricked into buying a program based on a proposed average total price and then sent into a budgetary roller-coaster when they are invoiced for their items. Administrators then have to borrow against the following year’s budget or worse, are forced to ask their boss for additional funds at the end of the fiscal year. That is the last thing we want our customers to have to do.” Davis added.

Another benefit, the larger number of gift choices, offers the healthcare industry and their diverse workforce a much better selection compared to the older, more traditional Service Award Programs that offer as few as 10-15 choices that very few people really want or need. C.A. Short’s new Preferred Recognition Program (PRP) offers nearly 100 diverse lifestyle items in each level guaranteed to ‘WOW’ administrators and associates alike.

About C.A. Short

Established in 1937, C.A. Short (http://www.cashort.com) is a leading full-service recognition company providing Years of Service, Safety Incentive, Performance Recognition, and Holiday Gift Programs for companies and organizations in the United States and around the world. For more information on the benefits of the Preferred Recognition Program (PRP) or to find out how you can enhance your recognition investment, contact C.A. Short for a free consultation.

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Cassie Cooper
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