The New Media Gets Organized -- Can it Challenge the Traditional Media?

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In a growing trend of increasing organization and consolidation within the new-media, a new company has been formed which brings together grass roots writers, journalists and media outlets into a single organization.

In a growing trend of increasing organization and consolidation within the new-media, a new company has been formed which brings together grass roots writers, journalists and media outlets into a single organization.

The “new media,” a term typically used to refer to the unorganized collection of blogs, on-line magazines and talk radio shows, has had some impact in on public awareness of issues that have affected public perceptions and even influenced politics such as the Lewinsky “scandal” and “Rathergate.” However, What is different about the New Media Alliance is that it represents a more formal coming together of these new-media players.

According to a company spokesperson, the New Media Alliance (http://www.thenma.org -- NMA) has developed a growing network of “some of the most talented grass-roots” writers, media outlets and organizations who have all agreed to partner together in the origination and national distribution of daily news, commentary, research and analysis covering current political and cultural issues.

Gary Schneider, Founder and President of the New Media Alliance, Inc., says that: “...Americans are increasingly seeking out alternatives to the traditional sources of news and perspective on today's issues for a number of reasons, and we are well positioned to satisfy that growing demand.” Schneider further states that "...through our vast and growing network of contracted writers and media partners, we plan on supplying information and context on today's important issues that would probably not otherwise have a chance to be heard.”

The NMA is owned and operated by Heritage New Media Partners, Inc. which also publishes the conservative on-line magazine “TheRealityCheck.org” (http://www.therealitycheck.org) and directs the up-start campus watchdog and student empowerment group dubbed "The Reality Check On Campus" (http://www.oncampus.therealitycheck.org).

About The New Media Alliance, Inc.

The New Media Alliance (http://www.thenma.org) is a non-profit (501c3) national coalition of writers, journalists and grass-roots media outlets.

About Heritage New Media Partners, Inc.

Heritage New Media Partners, Inc. (http://www.heritagenewmedia.com) is media company dedicated to improving the ability of people and organizations to successfully get their message out primarily via the non-traditional media.

Through our companies, services and publications, we successfully integrate our network of resources within the new-media, such as blogs, ezines, writers and activists with established issue based client organizations, think tanks and as well as traditional media outlets to create “new-media” campaigns.

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Gary Schneider