Claire Burke Launches New Products for 2006

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Esscentual Brands, LLC, well known for its potpourri, heavily scented candles and fragrance gift sets, is proud to announce its newest additions to the 2006 Claire Burke Everyday Line.

Esscentual Brands, LLC, well known for its potpourri, heavily scented candles and fragrance gift sets, is proud to announce its newest additions to the 2006 Claire Burke Everyday Line. View all of the Claire Burke products online at http://www.myclaireburke.com.

“With the successful launch of our Everyday Line, website, and catalog, it was time to add more diverse products into our line to fulfill growing consumer demand,” says Mark Grodsky, President of Esscentual Brands.

Building on the success of the Simply Jasmine fragrance diffuser, Claire Burke introduces the Fragrance Diffuser (http://www.myclaireburke.com/Category/ShopbyProduct/FragranceDiffuser) in all of their Everyday scents. Displaying a graceful fusion of modern glass and elegant reeds, it is an alternative way to fragrance any surrounding area without flame or electricity.    Each reed permeates with captivating, lingering fragrance for at least 60 days. The perfect gift for any occasion, the Claire Burke fragrance diffuser is beautifully packaged and ready for gift giving.

Just in time for spring, the top selling Electric Fragrance Warmer (http://www.myclaireburke.com/Category/ShopbyProduct/ElectricFragranceWarmer) is now available in Simply Jasmine™. Diffusing the irresistible jasmine scent, the white fragrance warmer is graced by a single pink band as diamond-shaped panes, casting a soft, pink glow. When it’s time to refill, Simply Jasmine™ Electric Fragrance Warmer Refills are available. Easily interchangeable and long lasting, each fragrance warmer insert lasts 30-60 days.

For a more petite, decorative scented candle, Claire Burke presents the Botanical Candle (http://www.myclaireburke.com/Category/ShopbyProduct/BotanicalCandle), a smaller version of the Deluxe Botanical Candle. Each scented candle uniquely displays a variety of botanicals making it a welcome gift for any occasion. Claire Burke is also now carrying Unscented Tealights (http://www.myclaireburke.com/Category/ShopbyProduct/Tealights) for those who prefer the ambience and warm glow without the fragrance. Tealight candles are a perfect accompaniment to Claire Burke tealight candle holders and simmer sets.

Claire Burke welcomes luxury bath and body products their most sought after and best selling fragrance – Original Recipients of Original Fine Soaps will delight in the lightly scented decorative bar soaps formulated with Shea Butter for dry skin care. This special ingredient is including in all our scented bar soaps to help soothe, cleanse and moisturize skin. Each monogrammed soap is individually wrapped and packaged in an elegant box set of four makes the perfect bath gift set.

Soothing and cleansing, the Original Hand Wash with Aloe Vera leaves hands clean and smooth, while the Original Hand Lotion with Shea Butter formulated with Creatine helps protect and repair skin against premature aging. Each luxurious formula is presented in a decorative container and refills are conveniently sold separately to replenish each dispenser. The beloved consumer fragrance, Applejack & Peel moves to the kitchen with Applejack & Peel Hand Soap with Glycerin. It is perfect for frequent washing and everyday use. This moisturizing hand soap gently and effectively cleanses while leaving hands feeling smooth, soft and lightly scented. All bath and body products make perfect bath gift sets, especially for those who love the Claire Burke® Original and Applejack & Peel fragrances.

In March 2003, Esscentual Brands, LLC became the consumer product company of Claire Burke® and Vitabath®, two well-established brands in the home fragrance and bath and body care (http://www.myvitabath.com/bath-body-care) industry. Esscentual Brands is located in Scottsdale, Arizona. Vitabath and Claire Burke products such as potpourri, scented candles and moisturizing skin care lotion are available in premium retailers such as department stores and select gift stores nationwide.

Media Contact:

Jennifer Orlando

The Lavidge Company

480-998-2600

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