Charity Shows Characters Pay

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Website owner finds charitable, unique way for organizations to advertise their messages. The website owner guarantees that the messages will be in place for at least 5 years and possibly permanently. is a charitable effort which has chosen uniquely to carry out its fundraising wholly online. The idea is simple and straightforward. Buy up to 75 characters of ASCII for a small fee and they will be displayed on the site for at least 5 years (possibly permanently) along with an image and a link back to the website of the donating organization or individual. The money will be distributed to the Ronald McDonald House Charities.

Each company or organization which wishes to advertise their message on the site can buy up to 75 ASCII characters. ASCII stands for the 'American Standard Code for Information Interchange'. More simply, it is the common characters on your computer keyboard -

Space,"#$%&'()*+,./0123456789:;=?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[]^_ `abcdefghijklmnopqrstuvwxyz~

  • making a large variety of messages and emoticons available.

A picture will be displayed when the mouse is over the text which will be relative to the size of the text chosen. For example, 5 characters of text will display a 10 x 10 pixel picture (about the size of small postage stamp) on the screen. Longer selections of characters will get larger pictures (up to 150 x 150 pixels).

If a site visitor clicks on the text they will be taken by hyperlink to the website which the text advertises. A blog will also accompany the development of the site and the various donations made.

Each character costs $5 and for every character bought $1 will be donated to Ronald McDonald House Charities which focus on improving the health and well-being of children and their families.

Children with serious ailments often have to travel far away from home to receive medical treatment. These treatments could last days, months and even years. Families of these children find it difficult to find accommodations during the treatment period. The Ronald McDonald House is an endeavor that aims to provide a comfortable and supportive alternative to make life easier for children and their families. It serves as a temporary residence near the medical facility where family members can sleep, eat, relax and find support from other families in similar situations.

The website owner guarantees that the links will be in place for at least 5 years and possibly permanently and he has high expectations that the site will not only achieve its target of raising $ 100K for the charities but will also be an advertising success for the companies and organizations which participate.

He has every reason to be optimistic. A similar site developed by a student in England raised over £ 1 million in advertising revenue and has gone on to be one of the top 15 Internet sites visited in the world. With only a tenth of that success, he will have achieved his target.

Readers looking for further information or who wish to buy a message on the site should visit

For further information about Ronald McDonald House Charities and contact details, see below -

Ronald McDonald House Charities

One Kroc Drive

Oak Brook, IL 60523

Phone: 630-623-7048

Fax: 630-623-7488


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Matt Roberts