Transforming the Women's Fitness Industry

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In a saturated and homogenized market, one women's fitness company delivers quality and options far beyond the typical express fitness program, transforming the women's fitness industry with the nations first full service women only gyms.

In a saturated and homogenized market, one women’s fitness company delivers quality and options far beyond the typical express fitness program. Isis Fitness is transforming the women’s fitness industry with the nations first full service women only gyms.

While the 1990’s and early 2000’s saw the phenomenal explosion of “express” fitness centers for women (typically a bare bones facility offering a 30 minute circuit training program), the year 2006 holds promise for those seeking a women’s weight loss and fitness centers that can keep up with women’s weight loss and fitness goals, and mitigate the boredom brought on by the express fitness phenomena.

Isis Fitness, headquartered in Traverse City, Michigan, offers circuit training, advanced circuit training, personal training, power yoga, sport Pilates, fusion aerobics, weight training facilities, cardio facilities, and child care, for about the same price other women pay for a simple circuit program. “No matter your fitness level at the beginning, you can’t stay with a beginners program forever. Isis Fitness takes women from a beginner level to programs and classes that tire and excite the most advanced fitness enthusiast,” say Leah Arnold, certified fitness instructor and co-founder of Isis Fitness.

Chandra Klein, a former express fitness center client, and new member to Isis says “I was shocked by the choices and programs that were available, like a real gym. Being able to change what I’m doing every day keeps me excited, motivated, and more physically fit than I ever thought I could be.”

In a comparison of the women’s express fitness market, many facilities now slash prices to compete with intense levels of competition due to market saturation, with some chains experiencing high owner and member turnover. Not so, Isis Fitness. “We stand alone in our market in terms of options, choices, and quality of women’s fitness programs. But then again, from conception, that was the whole idea,” says Arnold.

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Leah M. Arnold
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