Chrome Diopside Gains 300% Increase in Popularity in 2005

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Chrome Diopside shows major increases in consumer recognition and popularity. Measured by a proprietary algorithm including search traffic, inquiries and sales, Rio Gems announced the greater than 300% gain in Chrome Diopside's popularity. The top three reasons consumers purchased Chrome Diopside in 2005 are for the rich green color, affordable price, and rare Russian origin.

Chrome Diopside shows major increases in consumer recognition and popularity. Measured by a proprietary algorithm including search traffic, inquiries and sales, Rio Gems announced the greater than 300% gain in Chrome Diopside's popularity.

The study shows major increases in both United States and Great Britain markets in 2005. The increase in popularity can be attributed to increased promotion by retail stores, TV shopping channels, and Internet shopping. With an increased availability of manufacturing supply, more retailers are willing and able to promote the gemstone.

Chrome Diopside is a green gemstone mined in Russia. Its color is similar to fine emerald, with twice the refraction. The gemstone is natural and untreated. It is available through many major retail jewelry outlets. The top three reasons consumers purchased Chrome Diopside in 2005 are for the rich green color, modest price, and rare Russian origin.

In January 2005, a panel of jewelry marketing experts decided the gem’s name, Chrome Diopside, would hinder its popularity. The marketing experts consensus was that the name sounded too scientific. A few of the mining companies have tried branding their Chrome Diopside under various trade names, but the name Chrome Diopside has prevailed in the consumer marketplace.

Despite the increase in popularity, the marketing experts may be right. General awareness of semi-precious gemstones is on the rise. Color gemstone jewelry has evolved from birthstone jewelry to leading fashion. It is possible that with a better name, Chrome Diopside would be able to become even more popular. However, it may be too late. Once enough consumers become aware of the name, the cost of re-educating them may become too great to reap any benefits from a name.

Rio Gems is a fine jewelry and gemstone dealer based in Beverly Hills. Rio Gems provides a variety of jewelry selection with Chrome Diopside gemstones, and is a direct importer of Russian Chrome Diopside gemstones.

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David Paul
RIO GEMS
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