Nashville, TN (PRWEB) January 25, 2006
Binserver [http://www.binserver.com is in the business of mining unbundled media - a trend toward the elimination of middlemen - such as but not limited to websites, networks, publishers and record labels. The company believes voluntary micro-payments are an incremental step in the creation of sustainable systems for free and unbundled content on the web and elsewhere.
While the web is leading a charge toward unbundled media it’s catching on in other mediums such as TV where content has been inextricably shackled to networks. According to the CEO, John Bransford, the future is in distribution that unties digital content while still retaining all the allowable rights of ownership including compensation. They believe all forms of digital content will be unbundled - including video.
"I sat on a blue ribbon committee at HBO that was charged with predicting when video on demand would be reality and how to capitalize rather than impeding adoption. HBO has largely implemented our recommendations and, to me, a perfect example of how these companies should prepare for an unbundled media world."
"Grasping the details of unbundled content is important to fully understanding our plans," says Bransford. Terry Heaton, a respected media analyst, as a body of research and work in the area. His is to date the best analysis of unbundled media some of which can be found here http://donatacom.com/papers/pomo48.htm.
They started with http://www.Nashvilesnews.net intending to offer citizen’s generated content. Bransford says, "we worked for nearly a year trying to create an RSS based CMS for automatically formatting and publishing user generated material. That project had some success however things did not gel until we found Marcin Konicki a crack RSS developer who had been working on a similar system."
"Marcin is the best hands on RSS guy going" says Bransford. "One time I was having a devil of a time trying to subscribe to the CNN headline news podcast. Marcin diagnosed the problem and CNN made the changes. Now it works."
The second part of our approach to unbundled media is manifest in TipIt. We think content has to be compensated and it’s in everyone’s interest to create multiple pathways to that end. Tipit is a simple concept that’s yet to be properly engaged. To get a fast idea go to a demo here http://TipIt.ws or here http://nashvillesnews.net/node/54594 then mouse over the TipIt icon.
It’s different from the standard Pay Pal tip jar. TipIt is not bound to a website and allows an unlimited number of content owners to be aggregated on a site but paid directly. The usual tip jar forces all payment to the website which is not feasible in a world where the publisher doesn’t know and doesn’t want to deal with tracking every site that might subscribe to his feed. The TipIt, when enabled by the content producers, can stay with the content wherever it is fed using RSS 2.0. Content publishers can find more information on the company’s information site http://www.TipIt.ws and blog tipit.wordpress.com .
The next iteration will be what they call the ‘Info TipIt’. An appreciative reader can pay the writer without spending money by using the TipIt to view an ad. Again they mouse over to read an ad and the action is recorded - i.e. that they did it — and the content is reimbursed. "From an advertisers perspective it promotes a ‘cost per desired action achieved’ for which they are willing to pay a premium. The content gets compensated and the website receives promotion from our main site if they want."