Cracking ICE to Win Best e-Commerce Site of 2005

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Car Audio Direct Scoops Prestigious Prize at the Annual Industry In-Car Entertainment (ICE) Awards.

Car Audio Direct (http://www.caraudiodirect.co.uk), the leading car audio specialists, has just been honoured at the prestigious industry In-Car Entertainment (ICE) Awards 2005 for Best e-commerce website of the year.

Car Audio Direct was voted as the outright winner by a panel of industry judges and the UK’s independent car accessory retailers. It was chosen above other websites because of its ease of use, range of car audio products and ongoing commitment to customer satisfaction.

Ecstatic Car Audio Direct marketing manager, Mike Organ commented on receiving the award, "I would personally like to thank all who voted and we promise even more exciting website developments for 2006".

Creative Media presented The Annual ICE Awards in association with Car Audio Retailer Magazine.

Car Audio Direct uses leading-edge technologies of Open Source Commerce with PHP and MySQL with custom components and heavy design integration developed by Graith Internet (http://www.graith.co.uk). The site also features an automated integration with an offline order processing system.

Online marketing duties are performed by the prominent SEO (Search Engine Optimisation) team at Bucks Net Services Limited (http://www.bucks.net).

About Car Audio Direct

Car Audio Direct is the mail order and e-commerce division of Oxford Car Audio, supplying insurance companies, motor trade dealers and retail stores with car audio product for over 25 years. Car Audio Direct are now one of the UKs largest authorised internet dealers, with over 70,000 satisfied online customers and the UK's largest online car audio community.

About Graith Internet

Graith Internet, specialists in adding Interactivity to websites, making them more dynamic. Writing custom CGI scripts and add databases to websites using Cold Fusion, PHP or ASP and MySQL, Access or SQL.

About Bucks Net

Bucks Net Services formed in 1996 as a regional Internet Service Provider, has grown into a large pan-European provider of online marketing and payment gateway solutions.

For more information please contact:

Michael Organ

Car Audio Direct

Unit 3 Hithercroft Court

Lupton Road

Wallingford

Oxford

OX10 9BT

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Michael Organ