Research Reports Track Best Practices in Marketing and Selling to Human Resource Decision Makers

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Where do HR suppliers spend their marketing and PR dollars? Which marketing activities have the greatest impact in generating leads? What percent of revenue do most HR vendors spend on marketing and public relations? To what extent will HR suppliers invest in or increase the amount they spend on Pay-Per-Click advertising and SEO in 2006? These questions and more will be addressed in Trends in HR Marketing, a series of reports which debuts in February. Each installment will include valuable results from surveys sent to over 5,000 HR suppliers, as well as analysis from HRmarketer.com’s leading experts on marketing and media visibility.

HRmarketer.com, the no. 1 marketing and media visibility service for companies selling to human resource decision makers and employee benefit brokers, has announced plans to release a series of research reports in 2006 entitled "Trends in HR Marketing."

Where do HR suppliers spend their marketing and PR dollars? Which marketing activities have the greatest impact in generating leads? What percent of revenue do most HR vendors spend on marketing and public relations? How many trade shows does the average HR supplier attend and exhibit at? To what extent will HR suppliers invest in or increase the amount they spend on Pay-Per-Click advertising and SEO in 2006? Will expenditures on online marketing activities take money away from more traditional marketing and PR activities like print advertising and exhibiting at trade shows?    

These questions and more will be addressed in Trends in HR Marketing, a series of reports which debuts in February. Each installment will include valuable results from surveys sent to over 5,000 HR suppliers, as well as analysis from HRmarketer.com’s leading experts on marketing and media visibility.    

"Nobody has greater access or insight into the marketing and PR practices of human resource suppliers than HRmarketer.com," said Mark Willaman, president of Fisher Vista, LLC, creators of the HRmarketer.com service. "The Trends in HR Marketing reports will help the HR marketplace get a better understanding of best-practice marketing and PR techniques that will help HR suppliers better prepare and execute cost-effective campaigns."

The Trends in HR Marketing series will be released quarterly in 2006 and include such topics as:

  • Q1: Trends in HR Marketing: Annual Findings
  • Q2: Trends in HR Marketing: Marketing and PR Activities
  • Q3: Trends in HR Marketing: Online Advertising
  • Q4: Trends in HR Marketing: Budgeting

Pre-register to receive the first free Trends in HR Marketing report in February by visiting HRmarketer.com

About HRmarketer.com

HRmarketer is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Founded in 2001, HRmarketer.com is the no. 1 online marketing and PR service specifically tailored for companies that target decision makers and other purchasing influencers for human resource products and services and employee benefit brokers. HRmarketer combines a database of marketing and public relations information with press release distribution, campaign management, business intelligence and advisory services. The company services over 300 human resource suppliers and insurance carriers, helping them increase their visibility and generate sales leads.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Elrond Lawrence
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