Start-up Company Believes in the Power of a Super Bowl Spot

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While it is not unprecedented for a small, new and relatively unknown company to invest in a Super Bowl spot, it is certainly not common. The influx of ‘dot-com’ companies a few years ago, for example, did result in some brands introducing themselves to the public for the first time during the Super Bowl. Representing the most-watched and scrutinized advertising on television, Super Bowl spots are usually occupied by the biggest of brand names. This year will promise much of the same, but there will be at least one ‘little guy’ fighting to shine through the image-glutted glitz and glamour to introduce an innovative new product line to consumers. More information, copies of the ad, company artwork, previous news stories all readily available upon request.

St. Petersburg, Florida-based American HomeHealth will host a special premiere of their new television advertisement that will publicly debut on television during Super Bowl XL. The premiere screening will take place on Friday, February 3rd, 2006 at 10:00 a.m. in the Bank of America Tower, Suite 800, in downtown St. Petersburg.

The ad is a humorous spot marketing the company’s PS brand, a line of professional formulae cleaning products for the house and personal care. The 30-second spot will appear in the second pod of the second half of the Super Bowl (February 5th, 2006). As portrayed in the ad, American HomeHealth’s initiative is to take products originally formulated for healthcare facilities, and introduce them for use in the American home. The PS line of products has the industrial strength used by healthcare professionals “without the hospital smell.”

If you would like to attend the screening or receive more information, please contact Jesse Landis at

WHO: American HomeHealth, PS - The New Clean

WHAT: Super Bowl Ad Premiere Screening

WHEN: Friday, February 3rd, 2006, 10:00 a.m.

WHERE: Bank of America Tower, Suite 800, One Progress Plaza, 200 Central Avenue

About American HomeHealth, Inc.: Based in St. Petersburg, Florida, American HomeHealth (AHHI) manufactures and markets personal care hand sanitizing products and household disinfecting cleaners for consumers. The line is being marketed under the PS™ brand name, and includes 17 professional strength anti-viral and anti-bacterial products whose formulae were originally developed and used in healthcare environments including hospitals, physician and dental offices. PS™ products are available in supermarket chains, mass merchandisers, and drugstore chains nationwide. More information about the company is available at


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Jesse Lanids