(PRWEB) January 24, 2006
High performance shaving software pioneer, King of Shaves, announces its sponsorship of Great Britain Number 1 female Bob Skeleton athlete, Shelley Rudman. Shelley, who comes from Pewsey, Wiltshire, recently qualified to represent the United Kingdom at the Winter Olympics in Turin next month, earning herself the only woman’s place in Team GB’s bob skeleton squad.
The partnership between King of Shaves and Shelley - the first female athlete the shaving software company has sponsored - is a perfect fit, aligning with King of Shaves’ understanding of precision, blade technology, speed and distinction. Shelley will become the face of King of Shaves Woman, a collection of revolutionary and innovative female shaving products, providing the ultimate alliance of beauty and high performance.
As sponsors of both Shelley and ‘Team Bromley’ (which consists of Dr Kristan Bromley, European and British Bob Skeleton Number 1, and his brother and coach Richard) the King of Shaves deal enables both athletes to keep on track for an Olympic medal at this year’s Winter Olympics to be held in Turin, Italy from 10th-26th February. Shelley will compete in the women’s skeleton event, which takes place on Thursday 16th February while Kristan, who is currently lying third in the world championships in Germany, will be going for a medal in the men’s event on Friday 17th February.
In preparation for the Games Shelley and Kristan are competing in the FITB World Bobsleigh and Skeleton Tours’ World Cup Circuit and are racing against the world’s best skeleton athletes. Upcoming runs are in St Moritz from 16—22 January and Altenberg from 23—29 January. Keep updated on their progress by logging onto http://www.shave.com and http://www.bobsleigh.com
Skeleton is gaining in popularity with sport fans and athletes alike. The appeal lies in the ‘extreme’ nature of the sport – the speed, the Gs, and the closeness of the body to the ice. The sport involves the athlete racing down a man made ice track, adopting a face down, headfirst minimal drag riding position on the board – a sleek composite sled. Speeds reached are in excess of 90 mph and the athlete experiences G forces of +5.
Why not get as close to the action as you can by flexing your thumbs and playing skeleton online? Log onto http://www.kingofskeleton.com and choose your course or challenge a friend, with over 500,000 players, it is one of the most successful sporting games ever launched.
Notes to broadcasters:
Should you require footage of Kristan Bromley competing in World Cup and European Championships, being interviewed and in training please contact The Communications Store (details below).
Note to editors:
King of Shaves is a range of innovative and high performance shaving products for both men and women. Since Will King created the original shaving oil in 1993, King of Shaves has grown to become the No. 2 'shaving software' brand in the UK, and is the fastest growing brand in its market place. A King of Shaves product is sold every seven seconds in the UK and is just one of the brands handled by KMI (Knowledge and Merchandising Inc.), a company founded by Will King and Hiten Dayal in 1993. For stockist info, call 0800 0838416 or visit the King of Shaves website http://www.shave.com which also has details on the entire range, shaving tips FAQ’s and free samples.
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