The KMS™ helps big online retailers and their merchants better understand which products and brands are more marketable.
ATLANTA, GA (PRWEB) January 24, 2006
Response Mine, an Atlanta-based interactive advertising agency specializing in search engine marketing, announces the launch of its Keyword Mining System™ (KMS). The KMS™ is designed to help large SKU count online retailers utilize search in order to better merchandise product offerings to customers. This proprietary system, a two-year development project by Response Mine, ties product categories and attributes along with merchandise departments to keywords used in search.
“Today’s reporting systems have become parity products and can only tell a retailer how to bid keywords for one goal such as gross margins,” says Ken Robbins, president and co-founder of Response Mine. “The KMS™ helps big online retailers and their merchants better understand which products and brands are more marketable.”
Key benefits to major online retailers of the new Keyword Mining System™ are:
- KMS™ determines which specific online item in a category draws the customer.
- KMS™ allows deeper reporting and analysis by product categories and departments with a view toward seasonality.
- KMS™ includes margin/cost information on items that allows retailers to move to margin-based decision making.
Buying keywords associated with a retailer’s most successful online products enables a client to maximize revenues and profits generated from the fine-tuned KMS™ identification of those high-margin items.
About Response Mine
Launched in 2002, Response Mine is an Atlanta-based interactive advertising agency specializing in search engine marketing, online retailing and consumer lead generation. The Atlanta-based agency provides Internet marketing campaigns to clients such as Home Depot, Rooms To Go, Liberty Medical Supply, Hamilton Beach, EarthLink, and Flowershop.com. Response Mine is a spin-off of Atlanta-based Bennett Kuhn Varner (BKV) Inc., one of the largest, independent direct response ad agencies in the country. For more information about Response Mine, call 404-233-0370 or visit http://www.responsemine.com.
For more information contact:
Maizie Hale/Jennifer Sturgeon
Maizie Hale Public Relations
mhpr [at] maiziehalepr.com