Warren, RI (PRWEB) January 25, 2006
MarketingSherpa, a publisher of research and Case Studies for marketing professionals, announces its latest offering -- a 45-minute audio download of an exclusive interview with Steve Krug, bestselling author of 'Don't Make Me Think'. The MP3 (as well as a typed transcript are available free until Feb 6th at http://www.marketingsherpa.com/sample.cfm?contentID=3165
Whether you're a Web design professional, or a marketing executive who has to give designers direction, you'll find this exclusive interview of practical use. Questions the MarketingSherpa team asked Steve Krug to answer include:
- What are the most frequent dumb-CEO Web design ideas marketers are frustrated by?
- What typeface works best for Web now?
- How does search marketing affect good Web design, especially because fewer people go to your Home page first?
- Can Flash intros and rich media such as videos work in Web design?
- Any best practices for designing online registration forms so more people will fill them out?
About Steve Krug-
Named "Web Design God" by MarketingSherpa's editors, Krug is the author of the bestselling book 'Don't Make Me Think: A Common Sense Guide to Web Site Usability'. The first edition of 'Don't Make Me Think' sold more than 100,000 copies. A newly revised second edition is now published, featuring three all-new chapters. It's available at all major bookstores, including MarketingSherpa's own store which ships copies within 24 hours http://www.sherpastore.com/dont-make-me-think.html
About MarketingSherpa, Inc.-
MarketingSherpa is a research firm publishing a wide range of email Benchmark Guides, Buyer's Guides, and How-to Reports plus a 400+ Case Study Library. Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, more than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. Visit the award-winning firm's online bookstore at http://www.SherpaStore.com
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