Riverside, CA (PRWEB) January 25, 2006
Consumers have notably shifted their focus on cell phone cases, iPod cases, blackberry cases and cases for other portable consumer electronics to higher quality cases than ever before. This marked shift in consumer behavior is directly tied to consumers making a concerted effort to protect their investment in electronic equipment.
As consumers change their buying patterns, manufacturers of these cases have also shifted their focus and now are producing high quality cell phone cases, iPod cases and a complete line of cases for portable electronics.
Manufacturers such as Krusell™ that historically have made high quality cases applaud this trend in consumer behavior. Tony Croucier, President and CEO of KaseIT Corporation; North American Distribution Arm for Krusell™ Sweden has noticed the change in consumer behavior. PCS-Ltd.com a licensed retailer of high quality cases from Krusell™ is the largest world retailer and subsidiary franchise of KaseIT “Retailers have reported a large increase in activity for some of our finest cases like the Classic Multidapt® Blackberry 7100i; the Motorola SLVR L7; the Treo 650 and the Razr V3,” he explains”.
“Consumers clearly want to protect their investment. These pieces of equipment are important to their business and personal lives and they don’t want to risk them being damaged,” Croucier further explains. “Krusell™ cases are considered the best because of their quality, design and value, but also because they do not hinder the functionality of the equipment,” Croucier continued.
As the electronics industry continues to advance technology and the prices of consumer electronics continue to increase, high quality cell phone cases, iPod cases, Blackberry cases and cases for other electronic equipment will remain in demand.
Krusell™, considered the class of the industry, has protected its name and reputation by only licensing certain retailers to sell their cases. Retailers like PCS-LTD, have benefited from this relationship as they offer these high quality cases that are in demand from consumers.
Busy executives, students and men and women around the world are buying consumer electronics in higher numbers than ever before. Unlike previous trends, however, consumers are also focusing on protecting this equipment more than before.
“I use my Blackberry for work so I wanted to make sure nothing happened to it,” David Casey, 32, New York, stated. “I bought a Krusell™ case because everyone says they are the best. It’s a great case and it doesn’t block the features like the last case I had,” he explained.
Generic equipment cases, poorly designed and poorly made cases that sold in enormous quantities just two years ago are quickly being replaced by higher quality cases in consumers minds and the trend is likely to continue for the foreseeable future.
Consumers have clearly demanded that manufacturers start producing the highest quality cases for their electronics equipment and manufacturers like Krusell™ have answered the call. This trend in consumer behavior may be just the tip of the iceberg in consumer behavior towards protecting their investments.
Pride Communication Services (PCS-LTD) is an online retailer of cases for electronic equipment, including a complete line of Krusell® cases. PCS-LTD is a subsidiary franchise of KaseIT Corporation.
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