Interactivate Wins Gold and Silver at National Sales and Marketing Competition

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Interactivate, Inc., a leading online marketing firm, today announced it received the Gold Award for “Best Website for a Builder” at The Nationals, the nation’s largest competition for new-home sales and marketing professionals and communities. The company was recognized for its work in creating the John Laing Homes Homefinding ToolKit and was also named a Silver Finalist in two categories.

We are always honored to be recognized for the interactive work we do for our clients

Interactivate, Inc., a leading online marketing firm, today announced it received the Gold Award for “Best Website for a Builder” at The Nationals, the nation’s largest competition for new-home sales and marketing professionals and communities. The company was recognized for its work in creating the John Laing Homes Homefinding ToolKit and was also named a Silver Finalist in two categories.

“We are always honored to be recognized for the interactive work we do for our clients,” said Jack Abbott, CEO of Interactivate, Inc. “This award is especially gratifying because The Nationals are equivalent to the Oscars for sales and marketing professionals in the homebuilding industry. We look forward to creating more award winning efforts in 2006.”

The Winning Entries

  •     Gold Award: Best Website for a Builder -- The John Laing Homefinding Toolkit provides home shoppers with valuable interactive tools and information to help make home buying easier. http://www.johnlainghomes.com/HomeFindingToolKit/lite.asp
  •     Silver Award: Best Website for a Homebuilder -- Lyon’s Path is a William Lyon Homes Website that delivers a useful and visually appealing step-by-step guide to buying and building a Lyon home. http://www.lyonhomes.com/lyonspath/
  •     Silver Award: Best Direct Mail (Electronic) -- With the Ladera Ranch Builder Email, builders easily upload information about their neighborhoods that is automatically distributed to this community’s interest list based on a shopper’s specified profile.

“Celebrating their 25th anniversary in 2006, The Nationals are the most prestigious awards of their kind, setting the benchmark for innovations in new home design, marketing and sales,” said Beth Williams, a Richmond Hill, Ga.-based builder and chairperson of the NSMC (National Sales and Marketing Council). “NAHB's commitment to recognizing originality, imagination and success has been exemplified by its award winners since the competition’s inception.”

About the Nationals

Started in 1982 as the Institute of Residential Marketing (MIRM) Awards, The Nationals award program continues to recognize superior new home sales and marketing achievements. With 53 categories across various disciplines of the new home industry, the awards honor excellence in product and community design, advertising, marketing and sales achievements by individuals and sales teams.

During a three-day judging process, a panel of 10 industry professionals from across the country selected Regional, Silver and Gold award winners from a field of more than 1,400 entries. For more information about The Nationals, visit http://www.thenationals.com or contact Lisa Parrish at lparrish@thenationals.com

About Interactivate, Inc.

Interactivate, Inc., an integrated marketing company with a laser focus on the end-user’s online experience. Since 1996, Interactivate has delivered superior products and services through the latest information, accountable measurement and technology available, resulting in the highest ROI for its clients. The company seamlessly and synergistically complements online with offline marketing tools to deliver measurable, bottom-line results. For more information about Interactivate’s services and offerings, please call 619.814.1999 ext. 178 or go to http://www.interactivate.com.

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Tina Wilmott
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