Ford Direct's President and Chief Operating Officer, Steve St. Andre to Address eMarketing Conference

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eMarketing event produced by the eMarketing Association brings together top marketers from around the world to San Francisco April 25th and 26th 2006.

The eMarketing Association today announced that Steve St. Andre would be addressing it's annual eMarketing Conference in San Francisco April 25th and 26th. Mr. St. Andre is FordDirect's president and chief operating officer. St. Andre oversees FordDirect operations, technology and marketing functions and is a member of FordDirect's original management team.

The conference which will feature keynotes by Murray Gaylord, Vice President of Brand Marketing for Yahoo! And Charlie Tillinghast, President and Publisher of, is designed for senior marketers. The event in its 6th year attracts marketers from around the world to the two day summit where advanced processes and best practices are presented by leaders in the eMarketing arena.

This conference is considered to be the premier industry event for advanced marketing techniques, processes and best practices. Robert Fleming, President and Chief Executive Officer said "eM6 in San Francisco is an exclusive event, there are no trade show booths, junior staffers, newbie's. This conference is held in a sophisticated environment with the top leaders in the eMarketing arena presenting. Sponsors include Yahoo!, Microsoft, The Internet Advertising Bureau and SilverPOP. First class accommodations, agenda, food and networking opportunities are provided to the delegates attending. Free wi-fi access is available to attendees who often bring laptops to the conference hall. A welcoming reception with extensive appetizers, a full bar including caps off day one. It happens this year that the ad:tech trade show will be running after the eMA conference in San Francisco, giving attendees the opportunity to visit that event as well during their stay. The event is limited to 200 marketing executives and sells out quickly, I recommend registering early at our Website This conference truly provides a unique environment for senior executives to learn new strategies, tactics and network with their peers".

Information on the conference is at the company's Website

Key Topics Covered...

  • Referral Marketing
  • eMail Marketing
  • Pay for Performance Marketing
  • Affiliate Programs
  • Mobile Marketing
  • Search Marketing
  • Spam
  • Metrics and Best Practices
  • Integrated Marketing
  • International eCommerce
  • Blog marketing
  • Podcasts
  • Pay per click marketing
  • Promotions and online incentives
  • Future Tech Trends
  • Legal Issues of Internet Marketing
  • Site Design for Marketers
  • Process improvement for Marketers
  • Marketing and corporate culture

The eMarketing Association (eMA) has recently surpassed 8,000 members worldwide in over 60 countries, making it one of the largest marketing organizations in the world. Members include governments, companies, professionals and students involved with the eMarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community.

The eMA works with a number of organizations, companies and governments on issues related to eCommerce, multi-channel marketing and legislative issues.

More than 4,000 marketers have enrolled in eMA online courses and thousands of eMarketing professionals and students have achieved certification status.

eMA educational material and certifications are integrated in over 500 colleges and universities around the world.


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Robert Fleming