New Company Strives To Restore Accountability In Online Advertising

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A new online advertising and media company based in NY, is restoring accountability in online advertising with an exclusive advertising platform called The Fairness Factor, saving advertisers countless losses by circumventing click fraud, boosting rankings and keeping costs down.

A fast growing NY based online media and advertising company called has what they call the answer to restore accountability in online advertising. The answer is called The Fairness Factor, which is an exclusive flat-rate advertising platform that guarantees advertisers the highest possible search rankings on without paying more money.

Matthew Lee founder and President of says The Fairness Factor was created out of the necessity to make advertising on the Internet more fair and cost effective for advertisers by eliminating the costly and sometimes-fraudulent advertising standards, which now exist. You just can’t ignore the growing voices of advertisers who spend billions of dollars in the online marketing world and are currently getting shortchanged by the rampant and often unreported fraud running through PPC (pay per click) advertising methods.

Matthew Lee also points out that click fraud has gotten pretty advanced these days with fraudsters resorting to hiring individuals and firms overseas to do their dirty work for them and when this happens accountability really goes down the toilet. There’s not much an advertiser can do besides complain and file a complaint. Click fraud is getting harder to prove, harder to prevent and advertising networks are getting caught in the crossfire of this controversy. Do you really think Google is going to admit they have a rampant click fraud problem when they have billions of advertising dollars at stake the answer is simply no.’s advertising philosophy is simple says Matthew Lee “we want what’s best for our advertisers”, that’s why we created The Fairness Factor offer flat-rate advertising and free marketing tools for our advertisers. After all, the bottom line is if our advertisers are happy than we have done our job, which makes us happy.

Utilizing The Fairness Factor gives advertisers the opportunity for the first time in online marketing to get frequent #1 rankings on without using PPC (pay per click), SEO (search engine optimization) or any other risky or expensive marketing techniques, which improves an advertisers ROI.

In regards to the shopping experience a user will have, Matthew Lee says that’s Fairness Factor advertising platform will enhance the shopping experience by offering a fresh content with more accurate search results.

As for providing a better advertising experience Matthew Lee believes that provides one very important thing that a lot of other advertising platforms don’t, which is absolute, guaranteed and unwavering fairness when it comes to an advertisers marketing dollars.

For more information please visit

About is an online advertising and media company, which promotes businesses, goods and services locally and nationally to highly targeted consumers.’s exclusive advertising platform called The Fairness Factor, helps save advertisers countless losses by circumventing click fraud, boosting rankings and keeping costs down.

For more information and media inquiries please contact:

Matthew Lee

President eBusiness

631-447-SHOP (7467)


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