High Performance Ingredients & Emerging Technology Conference Presents The Next Wave In Beauty And Personal Care

An educational symposium and tabletop exhibit addressing "High Performance Ingredients & Emerging Technology," that will be driving the future growth of the beauty and personal care industry, will take place April 18-19, 2006 at the Crowne Plaza Hotel in New York. This fourth annual mid-year conference is being produced by the Personal Care Ingredients & Technology Expo (PCITX), a division of HBA Health & Beauty America.

New York, NY (PRWEB) January 27, 2006 -- An educational symposium and tabletop exhibit addressing "High Performance Ingredients & Emerging Technology," that will be driving the future growth of the beauty and personal care industry, will take place April 18-19, 2006 at the Crowne Plaza Hotel in New York. This fourth annual mid-year conference is being produced by the Personal Care Ingredients & Technology Expo (PCITX), a division of HBA Health & Beauty America.

An unparalleled educational forum, "High Performance Ingredients & Emerging Technology" will focus on the latest formulations, naturals, controlled delivery systems, and bio-technologies that are being synthesized, extracted, as well as just imagined to create the next breakthrough beauty and personal care products.

Attendees will learn why fruit seed extracts are the next big thing in anti-aging active ingredients and the power of gemstone formulations. Also being discussed will be the latest organic and natural fragrance developments and hair care trends.

On Wednesday, April 19th, Harvey Gedeon, Senior Vice President , R&D, for the Estee Lauder Companies, will deliver a visionary Keynote Address on the “Globalization and Cosmetic Formulation: Challenges and Opportunities.” He’ll provide a high-level view of the changing role of today’s chemist, especially in the scientific, technical, regulatory and marketing areas.
   
Other topics being presented at this Technical Conference include “Endless Youth: Extracellular & Intracellular Regeneration via Natural Ingredients;” “Novelty Active: A New Cosmetic Pathway in Protecting Skin’s Microcapillaries; “The Use of Opaline Silica in Formulating Oxygenation Products;” “The Pollution Solution;” and “A New Source of Youth for Cosmetics: Aquaporines.”

Additional sessions will address a novel super anti-oxidant, avenanthramides for anti-itch and inflammation, C02 extractions, improving the vascular network, and solid lipid pearls.
   
“Today, consumers want more benefits from their beauty and personal care products. This conference will platform the top performance driven ingredients and technologies that are emerging and help attendees develop their next generation of enhanced products,” said Jack Gonzalez, Group Show Director, HBA Health & Beauty America Events.

In addition to the two-days of educational content, the "High Performance Ingredients & Emerging Technology Conference" will also offer attendees -- leading decision-makers from the technical community and senior management from R&D and marketing -- the opportunity to view select exhibits from the presenting companies as well as other major players in the industry.

For more information and early bird discounts for the PCITX Technical Conference call 1-609-452-2800, or visit http://www.hbaexpo.com.

About HBA Health & Beauty America Events
The 14th Annual HBA Health & Beauty America, September 12-14, 2006, is the leading global exposition and educational conference in North America for the personal care industry. Showcasing everything from formula to finish, HBA attracts more than 18,000 beauty and personal care professionals from all over the world. The exhibit floor includes PCITX Personal Care Ingredients & Technology Expo, INSIDE BEAUTY, the only global professional trade show and educational conference serving the multi-channel beauty, health and wellness market. HBA’s acclaimed educational program is divided into several tracks focusing on Marketing, Brand Positioning, Packaging Development and Display, the PCITX Product Development Conference covering the latest information on new ingredients and emerging technologies, and Beneficial Beauty and Everlasting Beauty. Additional HBA events and educational forums include the Mid-Year Conferences offering in-depth information on high performance ingredients and new technologies, and packaging innovation. The annual HBA Industry Awards Dinner recognizing top industry professionals and industry breakthroughs takes place on the first day of the HBA exposition. For more information on all of the HBA beauty events and conferences, produced by CMP Media, go to www.hbaexpo.com or call 1-609-452-2800.

About CMP Media (www.cmp.com)
Through its market-leading portfolio of trusted information brands in the technology, healthcare and lifestyle industries, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment.

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