New Book Shows Women How To Look Good at 40 Plus

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Women over 40 are not all queuing up to visit their local cosmetic surgeon, as Caryn Franklin's new eBook 'How To Look Good at 40 Plus' points out.

Women over 40 are not all queuing up to visit their local cosmetic surgeon, as Caryn Franklin's new eBook 'How To Look Good at 40 Plus' points out.

"The question of how to re-define their image is one that concerns all women after 40", said Franklin, "looking older is often marketed as a problem that needs fixing and these days women over 40 are subtly conditioned by media excitement around cosmetic surgery".

"There's this vibe that everyone is doing it and that the surgeons knife is common place and invasive chemical treatments are every day. This isn't true. It's not an option that I want for myself and there are plenty of other women around the world who feel the same", she said.

The 'How To Look Good at 40 Plus' eBook is written personally by Caryn Franklin, drawing on her own personal experiences and knowledge as a 40 Plus woman, with a high profile career of over 20-years in the fashion industry she provides many of the answers, some controversial, that women at this time of their lives seem so keen to find out.

As Caryn Franklin says, "I've been asked so many questions on my website around style and image at 40 plus that it made sense to write an unbiased eBook on a subject that I am so passionate about and that will help women over forty make informed choices for themselves".

"Questions like the one below deserve clear and simple answers", said Franklin.

Can you tell me which styles a woman who still has a good body and youthful outlook should prioritise? I want something that is good looking and stylish, but age appropriate. Can I still wear Jeans and short skirts and if so, what with?

'How To Look Good at 40 Plus' is about knowledge and direction with a holistic view. It includes chapters on Image and how to define it, along with practical clothes guidance. There is also helpful hair and make-up advice as Caryn Franklin joins forces with British Hairdresser of The Year Lisa Shepherd and top make-up artist, Ariane Poole.

The book covers some thought provoking topics such as non-invasive anti-ageing treatments and controversial insights into the realities of the beauty products advertising industry.

"Women aged 40 Plus are being constantly manipulated by magazines and television through advertisers wanting their slice of this lucrative market", said Franklin, "so I want to put the record straight using my knowledge and experience as to how I believe women can get the absolute best out of this period in their lives".

The 'How To Look Good at 40 Plus' eBook is available for £12.97 at

About the author: Caryn Franklin has worked in the fashion industry for over 20-years. She presented the BBC's Clothes Show for 12-years and has presented many other fashion shows including Style Bible, Style Academy, The Frock and Roll Years, as well as appearing regularly on network TV shows LK Today, GMTV and This Morning. Her understanding of health, self-confidence and body matters led her to presenting Granada TV's 'Wellwoman Show' for a year. She has written many books, interviewed everyone from Yves St Laurent to Georgio Armani and through her company, hosts many live shows on the subject of Image and style. Her website offers all women advice on how to look good, whatever their body shape.


Jane Galpin, Business Partner

Brilliant Productions Ltd

+44 (0) 870 442 4498


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