We have successfully leveraged our investments and relationships and we are excited about where we are going. Clearly, there is more work to do, but we believe the opportunity is tremendous.
COLUMBUS (PRWEB) January 26, 2006
ECNext (http://www.ecnext.com), the leading Web merchandising and marketing company for business publishers, announced today that it more than doubled its revenue in 2005 from the prior year.
ECNext attributes its record growth to the increasing use of search engines for finding premium business information. This market trend, coupled with ECNext’s search marketing and end user expertise, drives additional traffic, content sales, and advertising revenue to publisher’s sites. In addition, ECNext launched three new product offerings in 2005 – paid search programs, online advertising, and its business intelligence portal, MANTA – all contributing to the record growth.
ECNext specializes in helping publishers market, sell and deliver business information online to professionals looking for answers to key business questions. ECNext’s family of solutions, including publisher-branded sites, MANTA, and Web marketing programs, provide publishers with additional channels for reaching online content buyers.
“By embracing the dynamic market driven by search, whereby we bring relevant traffic to be converted into sales, we are able to increase revenue not only for our publishers but also for ECNext,” said Pamela Springer, CEO and President of ECNext. “We have successfully leveraged our investments and relationships and we are excited about where we are going. Clearly, there is more work to do, but we believe the opportunity is tremendous.”
ECNext’s unique ability to drive relevant traffic to its websites has been an overall factor in its success. ECNext is able to drive this traffic through a combination of its proprietary platform and its search marketing expertise. This expertise has increased ECNext’s number of unique visitors by more than four times from the previous year. And recently, according to ComScore, MANTA is generating 1.7 million unique monthly visitors since its November 2005 launch.
By incorporating new and innovative solutions for publishers, ECNext continues to increase its revenue on a year over year basis. Such tremendous growth has lead to the hiring of 20 additional professionals, in the areas of online advertising, online marketing, and development.
Founded in 1996, ECNext specializes in turning Web searches into online revenue for leading business publishers, financial analysts and market research firms. ECNext provides a complete range of technology and services that work together to drive more traffic, revenue and profit. Located in Westerville, Ohio, ECNext works with leading publishers such as Thomson Gale, McGraw-Hill, Dun & Bradstreet, AMR and Fitch Ratings.
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