SEAN, the Science Education Affiliate Network, Announces Opening of a Different Kind of Toy Store

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The Science Education Affiliate Network, a group of science education websites that includes Edmund Scientific, Science Kit, WARD’S Natural Science and Sargent Welch has launched what it calls “A New Kind of Toy Store” called Futza!

The Science Education Affiliate Network, a group of science education websites that includes Edmund Scientific, Science Kit, WARD’S Natural Science and Sargent Welch has launched what it calls “A New Kind of Toy Store” called Futza!

“We wanted to use Kloop!” said SEAN Manager David R Williams, “But that was taken. So we kicked around a few more nonsense words and Futza is the one that stuck.”

Futza (Fut-zah) features high end robotic kits and other electronic devices as well as inexpensive “fun stuff” and a line of products Williams has placed under the heading “Retro Teck”.

“Retro Teck,” said Williams, “are items that have one foot in the past and one foot in the modern or future. Right now we have a number of models that explore various physical concepts and the work of simple machines. What’s “retro” about them is that they are made of wood, like old fashion toys. They can be used as demonstration models by teachers or homeschoolers or used as toys by kids or as great office art.”

Futza, unlike the ecommerce sites operated by its members, will not offer hundreds and even thousands of products. Instead Futza will offer a small, highly selected product mix.

“If you combine all the products available on the four or five major SEAN websites, you are looking at over 50 thousand products. Futza allows us to highlight those products we think are of special note, like video vision goggles and personal robots and the type of geek tech stuff sites like ThinkGeek specialize in. Products that get lost on the other sites.”

Futza is only the first of several “niche” sites to be launched in 2006 by SEAN.

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