Altanta, Georgia (PRWEB) January 26, 2006
SalesLogix (http://www.SalesLogix.com), the leader in configurable customer relationship management software for small and medium-sized businesses, today announced that it has partnered with EmPulse (http://www.EmailPulse.net), a leader in self-service email marketing solutions, to provide clients with professional, do-it-yourself email marketing capabilities.
Under this agreement, 7,000 SalesLogix clients will be able to access the EmPulse solution from inside SalesLogix' new email marketing module. EmPulse integrates directly into the SalesLogix Campaign Reports and allows clients to view email campaign results by important metrics such as overall and unique open and click-through rates, bounces, and unsubscribes. The combined SalesLogix/Empulse solution eliminates the hassle of logging in and out of separate services to track the performance metrics of an email marketing campaign, while providing remote users the option to access campaign results via the internet.
"SalesLogix has always promoted new and innovative software solutions to solve business problems," said Bill Wallace, President & CEO at EmPulse. "And with email marketing technology constantly evolving and becoming more complex, we provide a robust, feature-rich solution that is very simple to use, and at the same time - easy to budget. It's the perfect marriage of applications."
"The partnership provides a simple, integrated, all-in-one suite of tools consisting of newsletter, survey and list management tools." continued Wallace. "It provides all the management tools that a company needs to improve the ROI of not only their email marketing program, but also to support traditional sales and marketing initiatives - without tying up additional resources."
EmPulse provides self-service email marketing solutions. The EmPulse platform is a web-based ASP application that enables users to create and manage fully branded HTML eMarketing campaigns while providing the ability to track results in real-time. EmPulse currently deploys campaigns for clients in a wide range of industries such as banking, retail, government, technology, commercial real-estate, non-profit, recreation, media, and facilities. For more information, visit http://www.EmailPulse.net.
SalesLogix CRM Suite
With over 7,000 customers worldwide, SalesLogix is the CRM leader for small to medium-sized businesses. SalesLogix delivers easy-to-use and integrated sales, marketing, customer service, and support automation solutions that can be tailored to an organization’s unique customer acquisition, retention, and development processes. SalesLogix is available through the Sage Software CRM channel of over 450 business partners. For more details, visit http://www.saleslogix.com.
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