TheUseful Sponsors Florida Web Marketing Awards

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Florida luminaries in the web marketing industry will be honored in a new awards program co-sponsored by TheUseful (http://www.theuseful.com).

The objective of the these web marketing awards is to encourage creative, innovative and measurable interactive marketing programs by sharing industry best practices with others in the Florida business community.

Florida luminaries in the web marketing industry will be honored in a new awards program co-sponsored by TheUseful (http://www.theuseful.com). The South Florida Interactive Excellence (SoFIE) web marketing awards will recognize companies, agencies and individuals located in or serving clients in Florida based on excellent creative execution and overall effectiveness in interactive marketing.

“TheUseful is excited to be an integral part of bringing the SoFIE awards to life, and to shine a spotlight on the significant work that Florida companies are doing in this arena,” said Michael Mathews, Vice President of Marketing at TheUseful, a results-based Internet marketing services and technology company, and one of the preeminent firms in its field in the United States. “The objective of the these web marketing awards is to encourage creative, innovative and measurable interactive marketing programs by sharing industry best practices with others in the Florida business community.”

The awards gala will showcase website design, online advertising, interactive media trends, email campaigns and other types of online media as well as the strategies and technology powering these campaigns. The campaign award sponsored by TheUseful will be given to the technology company that most effectively demonstrated the use of creativity, clarity, high performance and overall excellence in user experience. Other SoFIE web marketing award categories include Online Marketing Strategy, Search Engine Marketing Program, Customer Acquisition and Online Direct Response Program, as well as overall Online Brand Experience.

The SoFIEs, presented by the South Florida Interactive Marketing Association and co-sponsored by TheUseful, will be awarded at a gala reception on February 24, 2006 at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.

TheUseful is a results-based Internet marketing services and technology company that delivers tens of millions of high-quality customers and qualified leads to the Fortune 1000 community each year – all on a pay-for-performance basis.

Media Contacts:

Dennis Dailey, Marketing Communications Manager

TheUseful

(561) 843-1568

David Domeshek

TheUseful

(508) 873-7068

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Dennis Dailey
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