Nation’s Largest Cable Television Provider Buys Out Super Bowl Advertising

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InStadium has sold out its available in-stadium advertising inventory at Detroit’s Ford Field for upcoming Super Bowl XL. The one-day media flight will generate hundreds of thousands of game-day Super Bowl fan impressions at Detroit’s Ford Field. At a fraction of the cost of a :30 second Super Bowl broadcast spot, the program will provide over 160,000 game-day impressions, targeting fans with 11 memorable advertisements placed in over 680 high-visibility locations throughout Ford Field.

InStadium announced today that it has sold out its available in-stadium advertising inventory at Detroit’s Ford Field for upcoming Super Bowl XL. The one-day media flight on February 5, 2006, will leverage InStadium’s unique restroom advertising program and will generate hundreds of thousands of fan impressions at Detroit’s Ford Field. For the client, one of the nation’s largest cable television providers, InStadium’s program provides a unique and captive touchpoint that creates a strong branding presence by directly engaging game-day Super Bowl fans. This dominating media buy, at a fraction of the cost of a :30 second Super Bowl broadcast spot, will provide over 160,000 game-day impressions, targeting fans with 11 memorable advertisements placed in over 680 high-visibility locations throughout Ford Field.

“Many well-respected brands are often unable to leverage an association with the Super Bowl due to an inability to commit a significant investment of their annual marketing budgets,” said Barrett Davie, CEO of InStadium. “InStadium’s alternative media offers an efficient and value-driven association with Super Bowl XL and an opportunity to target game-day fans at Ford Field. This media campaign’s breakthrough execution will not only engage the game-day Super Bowl fan in an entirely new manner, but will not ‘break the bank.’ Last year, over $140 million dollars was spent on broadcast Super Bowl advertising, and it’s likely that many people only remember a few advertisers or commercials. On Super Bowl Sunday, InStadium’s value-driven offering will set its client’s message apart from traditional advertising clutter – and provide for a unique marketing campaign that will elevate their brand and generate incremental buzz for weeks to come after the Super Bowl.”

About InStadium

InStadium, Inc., is a revolutionary sports marketing and advertising company focusing on providing local and national brands affordable access to high-value game-day advertising and promotional events. With a portfolio of 30 premier Major League Baseball (MLB), National Football League (NFL), and National Collegiate Athletic Association (NCAA) venues, InStadium’s national platform currently includes 20 of the top advertising markets in the U.S., including 16 of the Top 25 DMA’s. While continually expanding its products and service lines to include other forms of game-day media and promotions, InStadium provides clients a nationally-wired sports marketing platform that engages the highly-desirable sports fan demographic through the use of indoor advertising panels placed in the restrooms throughout a venue. This captive and clutter-free placement in the exclusive confines of a professional sports stadium allows advertisers the ability to reach these consumers in an unprecedented manner - with 100% gender specificity and where they are unable to change the channel, switch the station, or turn the page.

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Jeff Kahn
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