Leadership Summit: Cultural Competency Training Good Medicine for Health Care; Cook Ross Consultants Illustrate Benefits of “CultureVision” Online Tool

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Healthcare practitioners need training in cultural competency to better meet the needs of today's diverse patient population, according to Howard Ross, president of Cook Ross, Inc., one of the country's leading diversity training and consulting companies. Cook Ross diversity consultants spoke and exhibited at the National Leadership Summit on Eliminating Racial and Ethnic Disparities in Health, sponsored by the U.S. Department of Health and Human Services' Office of Minority Health, Jan. 9-11 in Washington, DC.

Healthcare practitioners need training in cultural competency to better meet the needs of today's diverse patient population, according to Howard Ross, president of Cook Ross, Inc., one of the country's leading diversity training and consulting companies. Cook Ross diversity consultants spoke and exhibited at the National Leadership Summit on Eliminating Racial and Ethnic Disparities in Health, sponsored by the U.S. Department of Health and Human Services' Office of Minority Health, Jan. 9-11 in Washington, DC.

Amri Johnson, Cook Ross executive vice president, and Tara Nelson, vice president of Research and Development, presented on "Cultural Competency: A Comprehensive Approach," as part of a workshop on video and Web-based trainings for culturally competent care. They also presented on "Cultural Competency: From Concept to Action: A Practical Approach to Healthcare Organizations."

"Cultural competency has become a critical focus in healthcare," Ross said. "The changing demographics in our society have created increasing challenges in understanding how culture, race, religion and ethnicity impact patient care and treatment protocols. Cook Ross's CultureVision brings cultural competency right to the healthcare provider."

Using Internet-based technology, CultureVision provides on-the spot access for doctors, nurses and other practitioners to obtain the information they need to ask the right questions, treat patients in a culturally appropriate manner, and look for culturally specific diagnostic support for cultural groups. Within five minutes and with a few mouse clicks, providers can get the information they need to improve their ability to care for patients.

"CultureVision takes volumes of research and information and puts it at the fingertips of the people who need it the most and can do the most good with it," Ross said.

Some 25 hospitals around the country have already signed up to use the system, which, depending on the size of the facility, can cost a minimum of $12 per practitioner. Among the hospitals using the system successfully is Bon Secours Health System, a Catholic healthcare ministry that helps to operate dozens of facilities in the Washington, DC region.

"We're in an environment that is clearly multicultural and our patients come from a variety of different backgrounds," said Everard Rutledge, Ph.D., vice president of Community Health for Bon Secours Health System. "We needed a tool that would enhance communication in the care setting, whether it be a hospital or long-term care facility."

Dr. Rutledge said CultureVision has helped Bon Secours caregivers become more culturally sensitive to the healthcare needs of different populations. It has helped them with issues ranging from diet to death and dying.

CultureVision is receiving widespread attention in the media, including articles in the Washington Post, Human Resource Executive, HealthLeaders and DiversityInc.

About Cook Ross

Cook Ross is one of the country's leading organizational change and diversity consultancies, based in Silver Spring, Md. For nearly 20 years, the company has provided cultural competency solutions through its training, consulting products and services. Cook Ross believes that cultural competency can be learned and developed and can lead to unprecedented growth and vastly improved productivity, morale, internal communication, leadership, and customer satisfaction. Cook Ross has developed The Diversity ToolKit (http://www.thediversitytoolkit.com) as another educational medium for learning diversity and cultural competency in all settings. In helping organizations develop cultural competence, the company empowers employees with a set of new skills, enabling them to relate more positively to customers and each other.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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