Nahara Beauty Products, Made with Sacred Jordan River Water, Make Inspirational Easter Gifts

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The Nahara Collection of bath and body care products are the first beauty products ever to be made with water from the Jordan River, where Jesus was baptized. Given the symbolic connection of Christian baptism to the death, burial and especially the resurrection of Jesus, Nahara products are one of the most inspirational gifts for women at Easter.

Yarden Nahara, Ltd., the maker of The Nahara Collection, the only bath and body care products in the world made with water from the Jordan River, today announces that its gift sets are one of the most inspirational and symbolically appropriate gifts that can be given on Easter.

For Christians, the Jordan River is one of the most sacred places throughout the world, with the most momentous event associated with it being the baptism of Jesus Christ. As a result, many people travel to Israel to be baptized in the Jordan River, feeling a sacred connection to Jesus by doing so.

“To capture its sacred essence, Nahara has created a superior line of bath and body care products made with water from the Jordan River,” says Ronit Tzelnik, co-founder and joint CEO of Nahara.

Traditionally, through the rite of baptism by immersion, the Christian believer symbolically identifies with the death, burial and resurrection of Jesus Christ. Thus, the Jordan River is uniquely tied to the meaning of Easter, as baptism allows the faithful to identify with the very events celebrated by the Easter holiday.

“Our desire is that as women of faith use Nahara products, they will feel refreshed and revitalized in body and spirit, just as if they had been immersed in the Jordan River itself,” adds co-founder and joint CEO Debbie Saperia,

“Because Nahara products are made with water from the Jordan River with its strong spiritual connection to baptism and rebirth, our bath and body care products are truly one of the most inspirational gifts for women at Easter,” says Tzelnik.

Nahara beauty products also make unique gifts to give to a special woman on other holidays such as Valentine’s Day, Mother’s Day, Secretary’s Day, and birthdays.

The Nahara Collection

All of the bath and body care products in Nahara’s inspirational collection are made with water from the Jordan River, incorporating the deep spirituality inherent to the river, wrapped up in a clean, fresh water scent. All Nahara products also include Dead Sea salt, which is well known to have therapeutic properties. Soon to be sold at the Yardenit Baptismal Site gift shop at the Jordan River, Nahara products are available online at http://www.naharashop.com or by calling 1-888-NAHARA3 (1-888-624-2723), in the following four specialized gift sets, each retailing for U.S. $37.00 + S&H:

1. The Nahara Bath Collection (shower gel, bubble bath, body scrub)

2. The Nahara Fresh Collection (body mist, hand cream, shower gel)

3. The Nahara Pamper Collection (body mist, hand cream, body lotion)

4. The Nahara Spa Collection (body lotion, bubble bath, body scrub)

A free, exquisite keepsake stone comes with every Nahara gift set. Washed ashore by the Sea of Galilee, and collected by residents of the village of Tabgha, the stone has been delicately hand-engraved by local artisans with “St. Peter’s fish.”

Around the outside of each Nahara gift box is a breathtaking photograph of the world-famous Yardenit Baptismal Site, the site by the Sea of Galilee where tourists and pilgrims come to be baptized in the Jordan River. The interior of the gift box transforms into a map of Galilee, providing customers an opportunity to familiarize themselves with the Holy Land.

About Yarden Nahara

Nahara, which means “river” in ancient Aramaic, the language Jesus spoke, is the only line of beauty care products available in the world today made with water drawn from the Jordan River. Yarden Nahara is the brainchild of Ronit Tzelnik, former V.P. of Marketing at AHAVA, the internationally known skincare line developed by the Dead Sea Laboratories. Together with Debbie Saperia, an accomplished lawyer and business manager, the two entrepreneurs formed Yarden Nahara and The Nahara Collection. For more information, visit http://www.naharashop.com or inquire via email to mail @ naharashop.com. For press inquiries only, contact Anne Sharp at 818-994-2309.

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Anne Sharp