Riverwoods, IL (PRWEB) January 30, 2006 -–
Initial Tropical Plants, http://www.initialplants.com, the largest provider of interior landscaping, design installation and maintenance services to businesses in North America, announces the appointment of Michelle Rodwell as Director of Marketing. As a member of the company’s senior management team, Michelle is responsible for building a national profile for the company.
“Michelle Rodwell is a highly creative and results-driven marketing professional who is leading a branding and communications renaissance at our company, “said Jeff Mariola, president of Initial Tropical Plants. “Her arrival marks the inception of centralized marketing and unified branding strategies that reflect our leadership position in the business-to-business interior landscaping sector.”
Prior to joining Initial Tropical Plants, Michelle lead the development and implementation of direct marketing campaigns for Chartered Marketing Services, a leading marketing services company. “Initial Tropical Plants is changing the landscape of business interiors across North America,” said Michelle Rodwell, Director of Marketing, Initial Tropical Plants – North America. “ My vision for marketing is to infuse a creative and strategic approach to meet company wide growth goals while employing marketing best practices with consistency and continuity. Initial Tropical Plants is well positioned to leverage its unique leadership position and develop tools and programs that build sales and awareness.”
Under Michelle’s direction, Initial Tropical Plants will be rolling out an integrated marketing communications plan to include: new North American branding, an invigorated Web site, fleet graphics, and a comprehensive public relations campaign. Michelle presented the 2006 marketing plan to the company’s management and sales team at the company’s National Management and Sales Conference held in Houston, Texas last week. “With Initial Tropical Plants’ expansion into Canada, we are further enhancing our leadership position and total commitment to the enhancement of our customers’ brand image and quality of life in the workplace across North America. Our brand marketing initiatives shine a spotlight on the 1,200 employees who work at over 40 branch locations in the United States and Canada,” adds Michelle Rodwell.
About Initial Tropical Plants:
Initial Tropical Plants, Inc. is the largest provider of interior landscaping, design installation and maintenance services in North America. They have earned this leadership position by providing innovative year-round plant programs to businesses that improve the quality of life in the workplace while presenting an aesthetically pleasing business environment. Initial Tropical Plants is a subsidiary of Rentokil Initial plc, a publicly traded international business-to-business service organization based in the UK. For more information, visit Initial Tropical Plants website at: http://www.initialplants.com
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