Candice Michelle Commercial and Betting on the King

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Costigan Media sees 2006 Super Bowl commercials, State of the Union Address driving even more traffic to flagship web site this week.

In a quest to be the world's most read web site pertaining to the 2006 Super Bowl sports betting sector, Costigan Media also sees some other advantages.

"The commercials themselves, which have practically become more important than the two teams playing, are now worthy of the sports bettor's attention as well," comments Payton O'Brien, columnist for Costigan Media's web site.

It's true, gamblers will now be able to bet on the 2006 Super Bowl commercials care of

Anheuser-Busch is once again the odds-on favorite to win the US Today viewer poll at 1/2 odds (i.e., win $1 for every $2 bet). Burger King, airing its first Super Bowl ad in a decade, is listed with the second best odds at 9/2 to be voted the most popular commercial. lists longtime Super Bowl advertiser Pepsi at 8/1 to win the poll for the first time since 1998.

Notably missing from the odds listing is a not-yet-confirmed airing of the highly controversial spot featuring model Candice Michelle. reported Sunday that the commercial could receive clearance after a 12th alteration was submitted to ABC for approval.

The article, complete with photos of Candice Michelle can be found at

Joe Mandese, editor of MediaPost, which covers the advertising and industry, said submitting ads that get rejected has generated barrels of free ink for GoDaddy, which will reap the benefits of Super Bowl hype - even if its spot never makes it onto the air.

Costigan Media CEO Christopher Costigan sees another advantage.

"Lots and lots of traffic," he stated. "Both Candice Michelle and are among the most sought after subjects on the Internet this week and that's a terrific position for a web hosting company to be in regardless of whether these commercials actually air or not." anticipates a significant amount of traffic itself generated by interest in these 2006 Super Bowl commercials.

Already the web site has reported January 2006 as its busiest month since debuting on the Internet in September 2000. has also realized significant interest in the 2006 State of the Union Address, which will be aired January 31. For the first time ever, viewers will be able to bet on how many standing ovations President Bush receives and how often he says the word "Iraq" and "Space Terrorism".

Long time sponsor,, has listed other odds as well.

Traffic generally increases dramatically for web sites such as during the few weeks leading up to the sports betting world's biggest day, Super Bowl Sunday. This in the past has been followed by a lull prior to explosive traffic entering the March Madness season.


Costigan Media LLC is the parent company of and worldwide leader in multimedia coverage pertaining to sports, gambling, politics and entertainment. Through its 24 hour flagship news and entertainment web site,, provides all the latest stories from a wide gamut of subject matter with a special emphasis on gambling-related odds and Internet trading. The site has been mentioned in The Wall Street Journal and featured in numerous other publications and media outlets including the December 2005 issue of Playboy Magazine, Miami Herald, Winnipeg Free Press, Las Vegas Sun.

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Christopher Costigan
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