MyST Blogsite(tm) Helps Corporate Bloggers Reach Online Business Marketing Goals

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As an example of how business blogging works for achieving business marketing objectives, American Senior Safety Agency reduced their cost per sale from $179 to $45, in just 4 months.

Jeff Miller, CEO of American Senior Safety Agency, Inc ( was exploring solutions that would offset the 30% recent drop he had in search engine results in July 2005. His sales had dropped, and his costs began soaring to a $500,000 yearly budget. Jeff needed better search results and more effective ways to reduce his online advertising costs. After Jeff started using the MyST Blogsite ™ to boost his search results, he spoke to Bill French of MyST Technology Partners, who created the MyST Blogsite™ with partner F. Andy Seidl, to find a good SEO/SEM organization.

Bill recommended NetBaldwin, a Search Engine Optimization Firm who also uses the MyST Blogsite™ . Miller had been hesitant, prior to his conversation with Bill French, to look to a Search Engine Optimization firm for solutions, and had “turned down SEOs and SEMs all the time.” However, his search engine traffic had fallen “off a cliff”, and his costs per sale had risen from $104 to $179. This, coupled with a drop in sales of 30%, was sufficient inspiration to expand his avenues for online exposure.

To resolve Senior Safety’s visibility issue, NetBaldwin utilized a combination of MyST Blogsite™, together with their online phone number tracking software, as well as Search Engine Optimization.

The result?

As Jeff told the listeners of a WJR Radio Interview with Laurie Baldwin, the president and CEO of NetBaldwin, “... the (MyST) Blogsitetm technology ... was so astounding and I trust these guys.... my sales are up and my costs are down."

The entire WJR radio interview from which the above commentary has been quoted is attached. An archive of the entire interview with Laurie Baldwin on the WJR Internet Advisor show can also be found in the press room at NetBaldwin.


For more information on MyST Blogsite™ specifics, and how to integrate a customized system into your existing site, go to or call (866) 260-2959.

About MyST Technology Partners

MyST Technology Partners provides business blogging services for advertorial blogsites and enterprise RSS solutions. For companies seeking increased Internet visibility within targeted market segments, MySmartChannels MyST Blogsites™ are RSS-enabled micro sites that increase both online content discoverability and brand impressions. MyST Technology Partners is located in Keystone, Colorado, and has development offices in Ann Arbor, Michigan, USA.

About Senior Safety

Senior Safety offers Medical Alarms to Senior Citizens that helps them call for help when there’s no one around.

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Bill French
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