New Company Uses Honesty and Humor to Help People Stay Connected to Loved Ones Facing Challenging Times

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Caring Path, a new company, offers a unique line of cards and gifts that help shine some light on what to say to someone who's facing a serious illness.

A recent spate of best-selling books (including The Etiquette of Illness and The Courage Muscle) are helping to shine some light on a subject many find difficult to broach: what to say to someone who's facing a serious illness.

A new company is taking this trend forward.

Caring Path offers a unique line of cards and gifts that help friends and family stay connected to loved ones during a difficult time.

“Facing these situations head on can be tough," said Kim McCarten, president of Caring Path. “We designed our messages to break the ice and help people show their support and concern."

The bold, colorful designs, and empathetic messages incorporate honesty, and often humor. "Being direct helps people open a dialogue," said McCarten. “And while people are often afraid that humor will not be appropriate, it really is a powerful coping and healing tool."

There are items that demonstrate this. "A 'Chemo Sucks' shirt allows a patient to vent a little," McCarten continued. "And what could better to give to a breast cancer survivor who's lost her hair than a 'fabulously bald Mona Lisa' card?"

“The idea is to get things out in the open and help people say what they want to say—and provide some hope and humor for the recipient."

The Caring Path line also includes a cancer-free anniversary card, a card for kids with chronic illness, as well as messages for caregivers and people in recovery.

Almost everyone will, at some point, be a part of these three groups. Consider:

  •      156 people every hour learn they have cancer.
  •      More and more people are living with (and surviving) chronic illness.
  •      Nearly 1 out of 4 US households are involved in caregiving.

“The response has been very enthusiastic," said McCarten. "People are saying 'I've been looking for something exactly like this'."

These unique items can be seen at card shops and drug stores throughout the country, or online at:


Kim McCarten,

(773) 844-0149

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