Entrepreneurial College Student Finds Financial Independence With CafePress.com Online Shop of Retro Designs Brings Regular Income and Continued Success

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Success Story of an entrepreneurial college student who has found a way to make money using her design skills on CafePress.com.

At the age most college students are working a part-time job to make ends meet, 22 year old Bobbi Barbour has found her key to success and financial independence. Owner, writer, editor, designer and the brains behind DollFacePunk (http://www.dollfacepunk.com), a website featuring an online t-shirt shop of retro 50’s designs, a blog, numerous articles, links to charities, and DollFacePunk email addresses, Barbour has landed her shop consistently within the Top 500 of over 1.2 million CafePress.com shops, making her one of the company’s true success stories.

“I still work a part-time job, but I make more money with my work on CafePress. I bought a better car last year. I just moved into my own apartment. Without CafePress I would pretty much be a starving student, probably still living with my parents and driving my old ’89 Tercel,” comments Barbour.

“Bobbi’s story is one of many at CafePress and the perfect example of the spirit in which CafePress was created,” explains CafePress.com co-founder and VP of Business Development Maheesh Jain. “The web is changing and it’s examples like this that show how users are coming together to create a different type of e-commerce. It is no longer just a big company selling you merchandise it creates, it’s people like Bobbi who take the initiative to design and get involved, and if they’re using CafePress - to make money through self-expression. It’s Web 2.0 at its best.”

Starting her first website at the age of 12, Barbour realized the power and opportunity the Web had to offer. At 16 she began selling self-made handbags on her website, and had her first taste of success. At 20, she stumbled across CafePress.com, a service that would allow her to create and design her own apparel line. Finding that there was no investment needed to open her shop, she immediately saw a way to combine her web knowledge with her entrepreneurial side to create the DollFacePunk online shop.

“I’ve always had a love of anything retro inspired, and I saw a way to make unique apparel. I started buying 50’s art and using it to create designs that included modern phrases, “ explains Barbour. “I try to relate the designs to current pop-culture as much as possible.”

Knowing that in order to spread the word about her shop, she would need to focus on marketing; Barbour focused her attention on Advertising in national print magazines. To date Barbour has placed ads in UsWeekly, Self and more. “Once I figured out who my ideal customer was it became simple – I found the publications they read. The key is to not give up. I keep advertising even when I don’t get the response I am looking for right off the bat. Consistency is the key to a successful advertising campaign, and it’s working for me.”

With two years under her belt as a CafePress.com Shopkeeper, Barbour sees little standing in her way to continued success. Her future plans for DollFacePunk include and expanded product assortment, an increase in Advertising and PR efforts, and of course more sales. More information about DollFacePunk can be found at http://www.dollfacepunk.com, to learn more about CafePress.com please visit http://www.cafepress.com.

Please contact Marc Cowlin at 650-655-3039 to arrange interviews with Bobbi Barbour or Maheesh Jain.

About CafePress.com

CafePress.com is the leading online marketplace that offers sellers complete e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic. Launched in 1999, CafePress.com has empowered individuals, organizations and businesses to create buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress.com is a growing network of over 2.9 million members who have unleashed their creativity to transform their artwork and ideas into unique gifts and new revenue streams.


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Marc Cowlin
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