the Latest in Bling Bling Jewellery on the Internet

Share Article founder takes on new business challenge.

Past News Releases

RSS is the latest web venture in Darren Gowland's storied career in the online jewellery business. This new site will focus on urban clothing in addition to the bling bling he is known for.

Four years ago, Gowland entered the online jewellery market with, a web site that defined the industry in the United Kingdom. Many pretenders followed, but all their sites were simple imitations of the original. Gowland decided to sell the site that made his reputation to a competitor and focus on the excitement of a new venture,

With the new site, Gowland adds brand name Hip-Hop gear from makers such as 50 Cent, Phat Farm, G Unit, Rocaware, watches from Jacob & Co, dog tags, custom name belts and more. Combined with his line of bodacious bling, will become the prime destination for Hip-Hop scenesters all over Europe.

Gowland's organic connection to the Hip-Hop scene means he stays up to date on what's happening now. He gets things that people in the street want, not items that appeal to schoolboys trying to be cool. For him, Hip-Hop is life and from that love comes the business. He is not a pretender trying to cash in on the latest craze.

In addition to the finest, freshest product sourced from the top centers in the US, is a great place for Hip-Hop lovers to hang out. It features the latest news from the Hip-Hop and R&B scenes as well as a jokes page and a forum for users to talk about the latest gear and what's happening in Hip-Hop culture.

For more information, visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Martin Leeney
Email >
Visit website