IFMA Meeting Features National Director of

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forget everything you know about resumes and job searches.

On February 6th, William Potter, Director of, spoke before a packed auditorium on behalf of the International Facilities Management Association (IFMA) at the NBC Towers located in the Gold Coast of Chicago. Potter asked those in attendance to look at their job search techniques of the past and then went on to tell them what they were doing wrong for the dynamic job market of today. Mr. Potter’s experience has stretched for more than twenty years, and, in that time, he has helped hundreds of thousands of job seekers.

Potter challenged the audience to “forget everything you know about resumes and job searches.” He insisted that with the constant changes in the job market people were sure to go about finding employment in a completely ineffective manner. Potter went on to declare that some of the most common mistakes of homemade resumes were the lengths of the documents and the job descriptions within.

“With the advances in technology, people need to be aware of the pitfalls that exist when constructing their resumes for websites and databases--someone can be eliminated due to the improper length alone,” Potter stated. Apparently, this is a mistake that happens continuously with self-made resumes. Potter next declared that job searchers were molding their resumes ineffectively--too many people were leaving the wrong information in and the right information out of their job descriptions and accomplishments. “No employer wants to read a resume that is so unorganized that it tells them nothing about what the individual could do for the company.”

Professional resume writers exist and are fairly easy to find, and they could help service your career as a mechanic would a car. “It’s ironic that many job searchers treat their cars better than their careers,” Potter stated, “they’ll hire a professional to fix their cars, but they let their careers stall because they won’t get the right assistance.” He began to close his presentation, issuing one last challenge to job seeking thousands: “Don’t get passed on the job search highway, let a professional help you stay in the passing lane.”

Potter touched on the last bit of advice for those in attendance: too many people are unaware of how to go about an effective job search. “Once people have their resumes molded to near-perfection, they refuse to look for employment in the right places or rely too heavily on one method of searching.” Potter insisted that a career is too serious to tamper with incorrectly--hiring a professional can greatly improve your chances of landing that dream job.

Potter closed his talk, explaining that his website contains a national list of resume writers, access to job posting sites, advice, and hundreds of links to major company employment sites.

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