Colorado based Customer Relationship Strategies, LLC Forms Strategic Alliance with Diana LaSalle & Associates to Deliver “Priceless” Keynotes, Training, and Workshops

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Customer Relationships Strategies delivers improved profitability to businesses by focusing on what customers value and the customer experience. For more information contact: Jay Reinig, President Ph: 303-884-8615

Jay Reinig, President of Customer Relationship Strategies, LLC a consulting firm focusing on improving customer acquisition, retention, and loyalty has announced a strategic alliance with Diana LaSalle, Founder of Diana LaSalle & Associates and author of “Priceless – Turning Ordinary Products into Extraordinary Experiences”. Under the terms of this alliance Jay will deliver “Priceless” workshops, training, and keynote presentations.

According to Jay, “Loyal customers increase profitability. That’s the bottom line. How to build customer loyalty has been elusive to many. In their book Priceless: Turning Ordinary Products into Extraordinary Experiences, published by Harvard Business School Press, authors Diana LaSalle and Terry A. Britton show how any company can build customer loyalty by delivering exceptional customer experiences. I am delighted to be able to take Diana’s workshops, training, and to my clients”.

Diana LaSalle says, “Companies spend millions of dollars each year trying to attract and keep customers through product innovation, price wars and clever marketing. But, what customers really want can’t be packaged or priced. Today’s most successful companies have learned—that what customers really want is a good customer experience. I am pleased to form this alliance with Customer Relationship Strategies, because Jay knows what it takes to deliver value, a best-in-class customer experience, and profitability to companies”.

About Customer Relationship Strategies, LLC

Customer Relationship Strategies (CRS) ( uses a unique approach. They don’t just look at marketing, or sales, or service. They look at the entire customer experience. CRS asks questions like “What makes your customer buy?”, “How do your customers determine what value you will bring them and if there is a value fit?” “What interactions do your customers have when using your products or services?” “How do you build loyal relationships with your customers?” With more than 30 years of business experience, Jay scales his approach to the size of his client’s business and he has delivered results to many market segments and industries.

About Diana LaSalle and Associates (

Diana LaSalle founded DLA in 2002 as an extension of her book, Priceless: Turning Ordinary Products into Extraordinary Experiences, published by Harvard Business School Press. The book, co-authored with Terry Britton, is a tactical guide to enhancing any product or service with value-adding experiences. It's the first book of its kind to provide a holistic view of the relationship between company and customer.


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