Home and Condo Builder CEM Finds a New Home at Aareas.com

The concept of CEM is a new one to the building community. In an industry where unsatisfied new home purchasers are the norm, a consumer centric sales experience is becoming increasingly more important

Toronto ON (PRWEB) February 2, 2006 -- CEM finds a new home at Aareas.com.

When it comes to reference information for home and condo builders and developers, there’s a new site in town.

Aareas.com provides home and condo builders with the information they need to create consumer oriented sales and marketing campaigns. The site is the fruition of Aareas Interactive, a provider of technology based sales and marketing solutions for the building industry.

“A lot of sites focus on individual aspects of our industry, this site is the first to truly tie together all aspects of the building cycle and gear it toward the end consumer,” says Sasha Gajic, Marketing Manager for Aareas Interactive. “Aareas.com truly is the definitive source for obtaining the information needed to successfully create a positive consumer buying experience.”

The concept of CEM is a new one to the building community. In an industry where unsatisfied new home purchasers are the norm, a consumer centric sales experience is becoming increasingly more important. The focus has begun to shift away from extravagant ad spending for generating new leads to nurturing existing leads.

“Through consumer experience management you can effectively increase both referral and repeat purchase rates. CEM is totally changing the way the building industry conducts itself.”

For more information about CEM and how to integrate it into your sales and marketing campaign, visit www.aareas.com.

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