Upside of Corporate Ethics: Postcard Marketing Mogul Changes Viewpoint About Ethics

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How Joy Gendusa, CEO of PostcardMania, disseminates corporate-ethics values to employees and customers to create confidence and trust in her business.

You’re the employee of a multi-million dollar corporation and you are told to do something that seems a shade unethical (maybe even unlawful), but you figure ‘what the heck? I am just following orders’. This is an all too contagious problem in business ethics that Postcard Marketing Expert, Joy Gendusa, decided to put a halt to. At her company, PostcardMania, she disseminates a Common Sense Guide to Corporate Ethics called THE WAY TO HAPPINESS® to ensure that her executives and employees alike understand what is expected of them in the way of corporate ethics.

The American Management Association and the Human Resource Institute surveyed 1,121 managers and HR experts around the world and found unethical behavior flourished in environments where there was improper training about the ethics of actions.

Headlines regarding corporate officers gone bad like WorldCom, Enron and even the FDA were what caught Joy Gendusa’s attention and inspired her decision to do something about it. She started to look into what was being disseminated regarding corporate ethics.

The best and most logical publication she came up with was something already published by THE WAY TO HAPPINESS International called A Common Sense Guide to Better Living. It is the first nonreligious moral code based wholly on common sense. In fact she used this booklet to teach her children about morals while they were growing up. “I realized that these principles could be applied to business” stated Joy Gendusa.

Precepts like: Do not Do Anything Illegal; Be Competent and Be Worthy of Trust are just a few of the precepts that are written about in a very real, down-to-earth common sense way. Not only are Gendusa’s corporate officers and employees disseminated these values, but PostcardMania sends one to each of their new customers (totaling 150+ per week) as a gift. Do they like it? Well, just ask one of their customers, Michelle Beltrone of Curves in New Jersey, who not only read it, but intends to hold on to it so that she can reinforce to kids the values presented inside.

A Common Sense Guide to Corporate Ethics is a great idea for any company who values integrity and has a focus on customer service.

About PostcardMania:

PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine’s prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. Visit or call 1-800-628-1804 to request a copy of PostcardMania’s Common Sense Guide to Corporate Ethics.

About THE WAY TO HAPPINESS Foundation International:

The Mission of The Way to Happiness Foundation International is to create a happier, more successful life for the individual so he or she can, in turn, create a happier family and a safer, less violent group, mankind and planet. Visit

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Karla Jo Helms-Eicher
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