WALLINGFORD, Oxfordshire (PRWEB) February 2, 2006
Damien Wilson and Tom French, two respected artists based in Wallingford, Oxfordshire, have developed a new interactive on-line advertising medium with the launch of CanvasAd.com. This represents the first of a series of 2006 projects that seek to engage the online customer in advertising web pages that break new ground in the areas of artistic impact, consumer perception and conversion rate.
Targeted to both the corporate and creative professional, CanvasAd uses contemporary art concepts as a basis for the advertising format.
The long term will see CanvasAd displayed on billboards and in art galleries worldwide.
“This is a huge jump from the latest trend in pixel advertising. Although it is similar, we are offering our clients and their customers so much more with this new platform”, said CanvasAd Co-Founder Tom French. Pixel ads are found on web sites that sell micro-ads sized in 10 by 10 pixel increments. The tiny ads are placed on the pixel ad site’s home page and link to the web sites of the various advertisers. With this new concept, Wilson and French are taking the creative element of pixel advertising to the next level, integrating a modern artistic flair. At the same time, they are increasing client satisfaction with a boost in advertising effectiveness.
“At CanvasAd, we believe that company growth is nurtured by two key elements: positive exposure and sales, and this is precisely what we will provide”, said Co-Founder Damien Wilson. Client return-on-investment is projected to be up to a 1000% increase in site traffic and a 60% increase in sales revenue.
Interested companies are asked to follow this process:
1. Choose the size of ad coverage required
2. Provide an on-line payment using a secure server
3. Up-load their artwork to the CanvasAd site
Clients can submit their artwork by email or send it directly to CanvasAd.com via FTP. Full details are on the site. Clients will be kept informed regarding non-internet exposure when each real site is finalized.
And the end product?
A grand and beautiful image constructed by using all of the adverts that is simply - and elegantly, amazing to see.