Small business owners need to consider their resources when making this decision
Cleveland, OH (PRWEB) February 2, 2006
Barbara Payne, owner of ReallyGoodFreelanceWriter.com and publisher of three business blogs--BlogforBusiness.com, Barbara Payne's Capitalist Cleveland, and BioMedNews.org--was invited recently to appear as an expert on business blogs on Voice America radio's Small Business Trends show.
Ms. Payne told host Anita Campbell, publisher of SMBTrendWire blog/ezine, that any small business can benefit from publishing a blog--if it offers prospects and customers value, is updated regularly (she suggests 3 times a week), and is written with passion and flair. "Small business owners need to consider their resources when making this decision," said Ms. Payne. "A blog is a powerful marketing tool for building awareness and trust among your target markets. But it takes time and energy--and you must absolutely commit to keeping it current."
Ms. Payne said a good blog can dramatically raise your main website's ranking in popular search engines--a worthy goal for any business. But you have to make sure that you or an appropriate staff member have the time to do it well. If you don't, find the budget to hire an expert to create and maintain it for you.
Listen to the podcast of her radio appearance--already one of the top ten downloads from SMBTrendwire: Barbara Payne, Small Business Expert on Blogs. http://smbtrendwire.com/blogs-cutting-through-the-hype/
About Barbara Payne
Since 1981, Barbara Payne has been helping Northeast Ohio area companies succeed through her various sales and marketing roles. After realizing that many businesses don't understand the importance of recognizing their greatest value to customers, she founded ReallyGoodFreelanceWriter.com to help business owners, executives and professionals learn to know their true value and communicate it authentically to reach their goals: gain market share, increase revenues and improve customer service. Her company's tagline is "Find your True Voice...and grow your business"®. She also publishes a monthly marketing tips newsletter GetMoreCustomers. Subscribe here.
February 2006 is Podcast Month at PRWeb. This press release distributed by PRWeb, the Online Visibility Company.
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